 (ALD) is a fashion and lifestyle brand based out of New York City, known for its high-quality products that blend classic and contemporary styles inspired by the city's diverse culture. Sound has always been integral to its brand DNA as well as its immersive in-store experience, using music to create vibrant spaces for customers that extend from elevated retail into curated experiences with DJ sets and hi-fi listening bars. When the brand opened its new two-story office headquarters in Soho, it sought to bring that same cultural energy to the workplace. 

 speakers were selected to create an enhanced atmosphere, encouraging creativity and collaboration. 

 and Aimé Leon Dore's Manager of IT & Environmental Systems, Philip Rivelli, were tasked with integrating high-quality, unobtrusive audio. The quintessential New York loft boasts high ceilings and oversized windows that flood the space with natural light, alongside original features including exposed brick. The system had to balance acoustics, aesthetics, and easy management, while also being installed quickly to avoid workflow disruption.

"Sonos stood out as the only high-performance PoE (Power over Ethernet) speakers designed for seamless integration into a broader audio ecosystem," says Matt Emmi, Co-Founder, OneButton. 

"This, plus outstanding performance and design flexibility, made it the clear choice, eliminating the trade-off between long speaker-wire runs or dropping 120V power at each location." The system is powered and networked using Netgear M4250-26G4XF-POE+ switches, simplifying management and control across the multi-zone audio network. "By Monday morning, the system was fully operational, and our zones were set," remarks Rivelli.

"Music is played and controlled via an iPad on each floor, making it easy for anyone to use. The system also allows us to easily connect analog sources such as TVs, which is extremely useful during meetings." 

19 Sonos Era 100 Pro loudspeakers were installed across two floors and divided into multiple zones, with Sonos' Trueplay room-tuning technology ensuring clear, balanced sound. "We were able to calibrate the speakers to the acoustics of the room, accommodating the size of the space," says Emmi.

"With open floor plans on both levels, the speakers' wide coverage pattern effectively fills the space with homogenous audio," he continues. "Built-in sensors adapt to the loudspeaker's orientation, ensuring natural and evenly spread sound, while three class-D digital amplifiers in each speaker ensure premium audio quality."

"Easy system control and dedicated zones mean multiple speakers can work together in sync," explains Rivelli. "This flexibility means each zone can play different music and volume can be individually managed to create the right atmosphere, from quieter office spaces to lively communal areas." 

 and cable management provide stability and a clean finish. "The Sonos system met all technical and aesthetic goals, delivering premium audio that blends seamlessly into ALD’s creative environment," Emmi concludes. "It has transformed the office into a dynamic, energizing space, with music becoming a natural extension of the brand's culture and identity."

"The Sonos Era 100 Pro represents a new benchmark in commercial audio integration," emphasizes Emmi. "By streamlining wiring to a single connection per speaker and leveraging PoE, we can achieve exceptional performance and reliability while maintaining a pristine digital signal. This innovation allows us to deliver a level of audio fidelity and precision that was once out of reach for retrofit applications. We couldn't be happier with the outcome." The installation successfully brings ALD's deep-rooted connection to music into its headquarters, embedding sound as an integral part of the brand's creative culture.

Use sound to encourage staff creativity and collaboration in its new headquarters.

Era 100 Pro

Era 100 Pro Surface Mount

A flexible, high-performance audio system that is easily adjusted to different workspaces

Sound meets style at Aimé Leon Dore's New York HQ with Sonos audio system

Alongside their high-quality, sustainable clothing, Outerknown brings Southern California's distinct energy from coast to coast. The laid-back atmosphere, eco-conscious fabrics, and effortlessly relaxed designs all contribute to this sensation. But there's another element at play, one that subtly yet powerfully shapes your experience: the music.

Behind the scenes, Outerknown has partnered with Sonos Pro to orchestrate its auditory experience. As the brand expands its retail footprint, 

, maintaining a distinctive atmosphere has become both crucial and challenging. That's where Sonos Pro steps in, providing the technology and tools to ensure every Outerknown location resonates with the same West Coast spirit, no matter how far from the Pacific it may be.

This is the story of how Outerknown amplifies its brand identity through the power of sound and how Sonos Pro makes it possible.

From the moment you cross the threshold, carefully curated sounds wash over you like gentle waves, evoking the West Coast essence that's at the heart of Outerknown's identity. Whether you're browsing racks in Malibu or Carlsbad, that unmistakable vibe remains consistent—and it's no accident.

Founded in 2013 by 11-time world surfing champion Kelly Slater and creative director John Moore, Outerknown was born from a 

commitment to responsible innovation and sustainability

 in the apparel space. The brand's mission goes beyond creating high-quality clothing; it's about reimagining the fashion industry with a focus on environmental and social responsibility. Building a sustainable supply chain from scratch took over two and a half years, with the first collection launched in 2015.

For John Moore, music has always been an integral part of the creative process. Whether he's sourcing like-minded fashion brands to collaborate with or experimenting with the company's brand, sounds are a constant source of inspiration. Here's what he had to say about the impact of music during the early days of Outerknown:

"Music is always on: in the studio, in the car, in my headphones when I'm flying. Music keeps me going… I'm always influenced by what I am listening to. A song I haven't heard in a long time can take me somewhere in my head and become the jumping-off point for an entirely new project."

Naturally, this deep connection to music has infused itself into the Outerknown brand experience.

The challenge: maintaining West Coast vibes nationwide

As Outerknown expanded from its roots to major markets like Palo Alto, the challenge became clear: how to replicate the West Coast atmosphere in all stores while maintaining a consistent brand experience across all locations.

Music played a crucial role in creating this atmosphere, but managing it across multiple stores proved difficult. "As we expand our retail locations outside of Southern California, we want to ensure that the West Coast vibes that our brand is rooted in flow throughout all of our retail shops," Moore notes.

Previously, each store ran music independently, relying on a third party for licensed music, played through Sonos speakers, and hoping store teams would play music aligned with the brand. The more locations there are, the harder it becomes to guarantee that customers are greeted with the same sound.

Enter Sonos Pro: bringing the California sound to every store

The partnership between Outerknown and Sonos Pro began when the clothing brand sought advice for its headquarters' speaker system. This initial collaboration soon blossomed into a full-fledged solution for Outerknown's expanding retail footprint.

 offers several key features that have been instrumental in maintaining Outerknown's coastal vibe across all locations:

1. Best-in-class sound powered by an easy-to-use system

High-quality Sonos speakers ensure that Outerknown's carefully selected tracks are reproduced with pristine clarity and depth—whether it's the strum of an acoustic guitar or the deep bass of surf-inspired anthems. Era 100, Five, and the rest of our 

 come together in an easy-to-use system that forms the foundation of Sonos Pro.

2. Remote management of music across all locations

 for all their stores, ensuring a consistent brand experience no matter where they're located. Remote monitoring capabilities enable the team to check on all locations from anywhere and quickly address any issues.

The Sonos Pro platform allows businesses to manage the sound experience in each of their locations. Admins can approve commercially licensed stations, schedule music, adjust volume, and assign employee roles—all from a user-friendly interface. This comprehensive management ensures Outerknown consistently maintains its signature West Coast atmosphere across all locations.

3. Access to licensed music that aligns with the brand

Sonos Pro provides Outerknown with access to curated playlists of fully commercially licensed music that perfectly capture the brand's West Coast essence. This ensures that the soundscape in every store reinforces Outerknown's identity and values.

4. Professional guidance on speaker placement and best practices

The Sonos Pro team has been instrumental in advising on speaker placement and best practices for Outerknown's new retail locations. This ongoing support has been crucial as the brand continues to grow its retail presence.

By leveraging Sonos Pro's capabilities, Outerknown has maintained its unique brand identity while expanding successfully to multiple retail locations. The impact has been significant:

Outerknown has seen impressive business results, including keeping over 1,800 garments out of landfills through its 

The right music helps create the desired atmosphere for shoppers, reinforcing Outerknown's sustainable and relaxed ethos. Moreover, the centralized control offered by Sonos Pro has improved operational efficiency for store management, saving time and reducing headaches for staff. Not to mention, these two companies share a vision for environmentally responsible business practices.

While Outerknown's brand, vision, and retail experience are unique, the impact that Sonos Pro has across retail environments is consistent. Whether it's with other major retailers like 

, taking control of sound helps businesses across the country establish their soundscape.

As Outerknown looks to the future with an eye on further retail expansion, its partnership with Sonos Pro will continue to play a vital role in that growth across the US. Creating a West Coast feel in each of these distinct locations is no longer an issue—Sonos Pro captures the essence of Outerknown's California roots.

The brand is also focusing on expanding its women's assortment and doubling down on sustainable materials. Sonos Pro will support these initiatives by providing appropriate soundscapes that align with Outerknown's evolving brand identity.

Take control of your sound with Sonos Pro

Outerknown has found the perfect conduit to California sounds in Sonos Pro. By harnessing the emotive power of music, it has created a cohesive brand experience that transports customers to the feel of the West Coast.

For businesses looking to elevate their customer experience and maintain brand consistency from coast to coast, the impact of a carefully crafted soundscape can't be overstated. Sonos Pro offers more than just high-quality audio; it provides a turnkey solution for monitoring and managing your brand's sonic identity across multiple locations.

 and discover how you can create an immersive audio experience that resonates with your customers and reinforces your brand identity.

Sonos Pro is only available in certain territories.

Era 100

Sonos Pro with stations that match the vibe

How Sonos Pro Amplifies Outerknown's Coastal Vibe

JUNE is a collection of high-end reformer Pilates studios, located in Vienna, Austria. Following the successful launch of JUNE Parliament in 2022, business owner Julia Fodor and her business partners Nina Prödl and Sebastian Prödl found the perfect site for a second studio JUNE Townhouse in the first district of Vienna, which opened in October 2024.

Spanning two floors of a historic converted townhouse, the trendy, yet tranquil, new studio comprises five rooms and bathrooms, as well as an outdoor courtyard space. Music is a vital part of the JUNE vibe, and getting the right audio solution in place was important to ensure classes would not only sound great but also run smoothly.

Julia and her team loved the Sonos system installed in the first JUNE studio and were keen to duplicate a similar solution in the new location. Both installations were completed by PS Technik, with on-going maintenance contracts in place as a key aspect of the service they provide to clients.

Audio quality, ease-of-use, and aesthetics were top priorities for Julia when considering which audio solution to choose. With reformer Pilates classes running throughout the day in multiple spaces, the speakers needed to offer a flexible, reliable and high-quality audio experience. It was also important that the speakers blend seamlessly with the contemporary style of the studio.

For the instructors who run the classes, the solution also had to be simple to use and secure, so that they could easily select a playlist and start every class on time, without any technical issues or risk of visitors connecting to and interfering with the audio.

Another key consideration was the age of the townhouse, which dates from the 17th century and is protected by strict building regulations. Its solid stone walls and high ceilings meant that PS Technik couldn't work with a wired-in audio solution, for example.

Following careful analysis of the studio and its acoustic properties, PS Technik specified a wireless Sonos solution consisting of twenty Sonos Five, six Era 100 and Sonos Architectural by Sonance Outdoor Speakers.

The Sonos Five speakers were installed primarily in the studio areas. Each Sonos Five speaker has the power to fill up to 250 square feet, so this is a great room-filling option for larger spaces. Julia chose a white finish to match the bright, modern interior design.

Stephan Pfriemer, owner of PS Technik explains, "We opted for Sonos Play Fives in the studios based on the logistics of the space. The Sonos Play Fives are installed in the corners of each studio, close to the high ceilings and positioned downwards to concentrate music towards the main workout space – it plays directly to the people."

"Our classes start when the Sonos speakers play. From the first beat, our guests are put into the right mindset for the workout ahead. The audio is exceptionally clear, you can hear every detail of the music, which is important as our playlists are carefully curated to set the tone for every single class. And no matter where you are situated the audio consistently surrounds you, so everyone in the studio enjoys the same experience," added Julia.

Sonos Era 100 speakers are installed in the lobby area and the bathrooms, while Sonos Architectural by Sonance Outdoor Speakers are used in the outdoor space.

"The Era 100 speakers project finely tuned, crisp stereo sound outwards to the left and right side, enveloping a space with rich audio while being small and discreet – making them ideal for the smaller communal spaces like the lobby and bathrooms."

The challenging acoustics of the building meant that Sonos Trueplay™ technology played a crucial role in getting the audio balance right. This software measures the acoustics of the room then instantly fine-tunes the EQ to suit the space.

To ensure only JUNE staff could access and control the Sonos system, Stephan set up two separate networks. The first enables instructors and staff to access the music libraries and control the audio from dedicated iPads, while the other is a guest Wi-Fi network for visitors.

"Our instructors move between studios, so the audio system needed to be consistent in every room, and simple to use…there's not much time to connect to a playlist and get started with the next class. The Sonos system is so easy and intuitive to use. Our instructors have the JUNE playlists stored on iPads – one in each studio – which means that somebody can just come in and pick up where the previous instructor has left off," explains Julia.

The Sonos system is used daily in the new studio. Staff can easily transition between playlists and run classes to a tight timetable, without any disruption. The Sonos solution works seamlessly to set the desired ambience for each step of the client journey, from reception to changing rooms and into the studio. Grouped audio provides ease of control, enabling staff to easily manage and adjust audio in any area throughout the building.

"Everybody recognises and trusts Sonos as a premium, reliable brand. This means that business owners and staff feel more comfortable using it and, importantly, this also takes away any initial anxiety of installing a new system into the business."

A flexible, reliable and high-quality audio experience

Five

Outdoor Speakers by Sonos and Sonance

Wireless Sonos solution tuned with Sonos Trueplay™ technology

Sonos Sets the Tone at Vienna Pilates Studio

If there's one thing you’ll notice when stepping inside a 

, it's the familiar, warm atmosphere — much like the restaurant's original farmers' market stand.

Their secret? Sound. Sizzling veggies, chatting customers, and inviting music that meets the mood.

Sound is one of the biggest contributors to setting the tone of a space, and it's exactly what Chaia is leveraging as it conquers one of its biggest challenges to date: How to keep growing without losing the friendly ambiance that it's known for.

Since their market days, co-founders Bettina Stern and Suzanne Simon have successfully expanded their footprint to three locations.

"Our years selling at markets gave us a chance to slowly build our business and to figure out what worked," says Bettina. "Selling at markets was up close and personal."

This taught them the value of welcoming each and every customer. "From those early days at [the] market, we were able to differentiate ourselves, define our purpose and values early, and we’ve never strayed."

As Chaia has grown, it's recreated that same personal, welcoming atmosphere at multiple storefronts. One of its most important tools in that effort has been Sonos Pro. With personalized, flexible, and quality music options at each restaurant, Chaia can ensure all of its guests feel welcome no matter where they visit.

The challenge: creating consistent ambience

Chaia already knows how to succeed as a farmers' market stand and as a series of local shops, and now they're 

 to grow throughout the DC-Maryland-Virginia region and beyond. As Chaia grows, they've been working to make the ambience they’re known for consistent in every location.

While Chaia values giving team members freedom over what music plays, they need to be sure that the music aligns with their values and brand, and will put a smile on customers' faces. As Bettina explains, "We want to forge ahead into our next chapter of growth with all the good vibes intact."

Chaia can set up their music and forget about it. They don't need to worry about licensing or if the music will fit the ambiance. Plus, the user-friendly dashboard makes addressing any technical issues a breeze.

Juan Dromgoole, Chaia's Director of Operations, says that "with a simple visit to the Sonos Pro dashboard we've been able to solve everything." If anything does require further attention, Sonos' excellent support team can take care of it.

He acknowledges that Sonos Pro has been able to provide excellent support through a dedicated Customer Success Manager (CSM) – ensuring any technical issues are quickly resolved. Within the dashboard, Chaia is able to effectively manage the music and ambiance. In case anything requires further attention, Chaia can rely on Sonos Pro's dedicated support team, giving them peace of mind and the freedom to focus on their business.

Most importantly, Sonos Pro lets Chaia's team focus on their work. Its reliability combined with scheduling features means that they don't need to constantly look after the music system. Juan noticed that "Our supervisors' focus has shifted to running the floor rather than worrying about the music so much."

By empowering employees to control the music and create the perfect ambiance with specially-curated stations, Chaia can keep the local flavor it's known for across every location.

With Sonos Pro, Chaia can enjoy the convenience of managing all features from one central location, even when they are off-site. This remote management makes it easy for businesses to customize and adjust the music to fit their customers' needs, no matter where they are. The scalability of Sonos Pro is a huge difference-maker for Chaia, and it means they can keep growing without worrying about their ingredients for success.

Those early days at the market taught Chaia's founders three ingredients that helped them grow quickly. By staying attentive to these factors, they have been able to keep expanding.

Chaia staff ensure that every customer feels welcome as soon as they walk through their doors. They first learned this value at the farmers' markets, and they've worked hard to keep the same ethos as they brought their food to brick-and-mortar locations.

Bettina says a great way to welcome customers is with music. "Music has the extraordinary effect of setting the mood. At Chaia, we like to help 'set the stage' for our guests by inviting them into our spaces with warmth and hospitality. Good music can make them smile."

Thanks to Sonos Pro, the guests are already smiling when they walk in, and they're even more ready to enjoy delicious food.

Naturally, the most important factor in a restaurant's success is its food. From the very beginning, Chaia has focused on cooking 

, healthy food with delicious, fresh ingredients.

The vegetable-focused menu lets Chaia make sure its business is sustainable and healthy, and the great recipes keep people coming back for more. On top of that, by buying locally as much as possible and seasonal, fresh vegetables from local farms, Chaia almost guarantees its food will be delicious.

Buying fresh, seasonal, and local food can come with challenges: How do you have a consistent menu through the changing seasons? The answer is, you don't. Chaia adapts select menu items to what's in season. They also give customers the flexibility to customize their tacos however they want.

The flexibility doesn't stop at food. Chaia also changes its ambiance with the time and day of the week. Bettina says, "Mid-afternoons during the week call for music that puts you in a good mood (country has a good chance of doing that) while Sunday mornings might bring some jazz tunes into the shop."

Chaia knows that its customers come for the welcoming environment and great food. They needed a way to keep growing while maintaining what made their restaurants so successful in the first place. W

ith Sonos Pro, Chaia Tacos can maintain their farmer's market atmosphere and welcoming environment in every location, allowing customers to enjoy delicious food and good vibes, no matter where they are.

With our easy and scalable solution, Chaia Tacos can create the perfect atmosphere for their customers, ensuring they keep coming back for more. As Bettina says, "Tacos and music can change the world." If you want to see how Sonos Pro can help your business create the perfect ambiance, 

get in touch with a Sonos Pro representative today

Sonos Pro with approved stations for employees to select from

How Chaia Tacos uses Sonos Pro to succeed at scale

Americas

Europe

Asia Pacific

Middle East

Other

We sent a message to ${email} to confirm your email. Not seeing a message from Sonos? Please check your spam folder.

Verify your email

Subscribe to get the latest updates on new products and exclusive offers.

Never miss a beat or an offer

grayDarkest

Shop

Headphones

Speakers

Portable Speakers

Home Theater

Sets

Accessories

Architectural

Components

Certified Refurbished

Soundbars

Gift Cards

greyLighter

People and brands around the world trust Sonos to deliver high-fidelity sound that enhances atmosphere, strengthens identity, and transforms space into a memorable experience.

We could not verify the address you entered. Please make sure your mailing address is correct to ensure accurate delivery.

An email has been sent to your email address. Please use the link in that email to verify your email address!

Title

Learn more about product protection by Extend

Start new order?

Name

Please confirm you would like to reactivate your Sonos HD subscription

Reactivate your subscription

Sonos is a leading American audio technology company that is best known for pioneering wireless multiroom audio systems, which make it easy for listeners to stream music and other content throughout their homes. The company continues to innovate, creating wireless speakers, home theater systems, headphones, architectural components, and integrated home audio solutions that revolutionize how people listen and connect to sound.

Success Powered by Sonos

Sound meets style at Aimé Leon Dore's New York HQ with Sonos audio system

How Sonos Pro Amplifies Outerknown's Coastal Vibe

Sonos Sets the Tone at Vienna Pilates Studio

How Chaia Tacos uses Sonos Pro to succeed at scale

Results that resonate

All in one system

Harmonious store experience

Customize the experience

You're in good company

Help

Help

Offers

Offers

About Sonos

About Sonos

For Businesses

For Businesses

Categories

Categories

Products

Products