Introducing Sonos Arc, the premium smart soundbar

Arc represents Sonos’ most immersive home theater experience. With smart, adaptable, cinema-quality sound, support for Dolby Atmos, and multiple voice assistants, Arc sets a new standard for premium home theater sound.

Santa Barbara, Calif. – May 6, 2020 – Sonos (Nasdaq: SONO) today introduced Sonos Arc, the premium smart soundbar that brings immersive, cinema-quality sound to homes around the world. Arc builds on Sonos’ industry-leading innovations in home theater, with software-driven audio that immerses listeners in dramatic detail, crystal clear dialogue and impressive bass, featuring support for Dolby Atmos®. More than a soundbar, Arc brings brilliant sound to anything you can stream, tuned for what’s playing from the TV to music, podcasts and radio when the TV is off. Powered by Sonos’ new sound experience platform, Arc makes powerful home theater easy with unrivaled choice in what to listen to, how to control, with the option to expand the system. Arc is available starting June 10 for $799. Customers can pre-order today on

"Home has never played a more important role in our lives and we've always been about making the home more enjoyable with great sounding products and new experiences. Arc brings the sounds of our favorite shows and artists to life like never before," said Patrick Spence, Sonos CEO. "Our goal is to make any room you have a television a place you can easily enjoy all of the great streaming video and music that exists today. Arc illustrates our commitment to brilliant sound and premium design, and sets a new standard for soundbars."

Meet Sonos Arc
Award-winning shows and movies are being streamed in homes around the world, now in even higher resolution sound. Today, more than 25 video streaming services and TV prodivers are serving Dolby Atmos content, making powerful home theater experiences more accessible in the living room.

Sonos Arc is a premium, smart soundbar, delivering an ultra-wide soundstage and impressive bass. Eleven high-performance drivers, including two that are upward firing for 3D audio, produce dramatic clarity, detail, and depth. Tuned in partnership with Oscar-winning mixing engineers, Arc adjusts its sound profile through software, based on the home theater set-up and what’s playing, whether stereo, Dolby Audio 5.1, or Dolby Atmos.

Listeners can refine Arc’s sound in the Sonos app with features including Speech Enhancement to further clarify vocals, Night Sound to temper loud explosions, and an update to Sonos’ Trueplay tuning technology, adjusting Arc’s acoustic profile based on the room, accounting for horizontal and vertical sound that comes with immersive sound.

Arc, available in matte black and matte white, features a 270-degree rounded plastic grille and a calm, seamless exterior for multi-dimensional sound that elegantly fits within the home. Set Arc in front of a standing TV or mount to the wall with a separate custom designed wall mount. A simple connection through HDMI eARC or ARC keeps set-up simple.

Built on Sonos’ next generation S2 software platform, control Arc from the new Sonos app, an existing TV remote, Apple AirPlay 2, and with voice using Amazon Alexa or the Google Assistant.

While Arc delivers powerful, cinematic sound on its own, adding Sonos Sub and a pair of One SL surrounds offers an even more immersive experience. Arc replaces Playbar and Playbase in the Sonos line-up and is available globally on June 10 for $799 on and through participating retailers.

More premium sound from Sonos: Sub (Gen 3) and Sonos Five
Alongside Arc, Sonos introduces two updates for premium sound in the home. Sonos Sub (Gen 3) and Sonos Five, replacing Play:5 (Gen 2), bring increased memory and faster processing power while delivering the same great sound experiences customers have come to know.

Sonos Sub has been a long-time favorite for added bass when wirelessly connected to a Sonos speaker. Sonos speakers are designed with great bass performance on their own - adding Sub optimizes the lower frequencies for even richer and more dramatic sound. The new Sub brings the same iconic design and bold bass, available in both black and white for $699. Pre-order today on or with participating retailers. General availability starts June 10.

An update to Sonos’ most powerful speaker for music, Sonos Five delivers the same great sound and acoustic architecture as Play:5. True to its predecessor, Sonos Five fits in any space with versatility. Use as a standalone speaker horizontally, or pair two Fives in the upright position for incredibly detailed stereo separation. A great choice for vinyl, use the line-in to connect to a record player for playback on Sonos. An enduring design that continues to fit perfectly into any space, Sonos Five is available in black with a black grille and, for the first time, white with a white grille. Pre-order today on or with participating retailers for $499. General availability starts June 10.

Enabled by the new Sonos app
Starting June 8, Sonos customers will be able to download the new Sonos app, delivering an upgraded software platform that will power the next generation of products and experiences from Sonos, including Arc, Five, and the third generation Sub. The three new products will run exclusively on the new app.

This new generation app features support for higher resolution audio technologies, evident with the Dolby Atmos experience on Arc, as well as increased security and improved design for easier use. User interface updates make it even simpler for customers to search for content, control sound, and personalize the experience with new features starting with saved room groups.

Customers will download the new app and easily transition their system to the new platform. All favorites, services, and settings will be saved.

About Sonos
Sonos (Nasdaq: SONO) is one of the world’s leading sound experience brands. As the inventor of multi-room wireless home audio, Sonos innovation helps the world listen better by giving people access to the content they love and allowing them to control it however and wherever they choose. Known for delivering an unparalleled sound experience, thoughtful design aesthetic, simplicity of use, and an open platform, Sonos makes the breadth of audio content available to anyone. Sonos is headquartered in Santa Barbara, California. Learn more at