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Sonos er en førende amerikansk lydteknologivirksomhed, der er bedst kendt for banebrydende trådløse lydsystemer til flere rum, som gør det nemt for lyttere at streame musik og andet indhold i hele deres hjem. Virksomheden fortsætter med at innovere og skaber trådløse højttalere, hjemmebiografsystemer, hovedtelefoner, arkitektoniske komponenter og integrerede lydløsninger til hjemmet, der revolutionerer, hvordan folk lytter og forbinder sig med lyd.

Prøv at forestille dig, at du er helt opslugt af en film og føler hver eneste eksplosion og hvisken, som om du faktisk var til stede i filmen. Eller at du lytter til din yndlingsartists musik og kan høre hvert instrument, som om du befandt dig i lydstudiet. Dette niveau af fordybelse er muligt med Dolby Atmos, en revolutionerende lydteknologi, der løfter lytteoplevelsen til nye højder. Bogstaveligt talt.

Læs videre for at få indsigt i, hvad Dolby Atmos er, hvordan det adskiller sig fra traditionel surroundsound, hvordan det anvendes i hjemmebiografer og musik, og hvordan du kan opnå denne utrolige lydoplevelse i dit eget hjem med Sonos.

Dolby Atmos er en innovativ rumlig lydteknologi, der gør det muligt for lydteknikere og artists at placere individuelle lyde præcist i det tredimensionelle rum for at opnå en mere præcis gengivelse af, hvordan lyd opleves i det virkelige liv.

Dolby Atmos blev præsenteret af Dolby Laboratories i 2012 og markerede et banebrydende skift fra traditionelle kanalbaserede lydformater – såsom 

 – til et objektbaseret lydformat, der gør brug af højdemonterede højttalere for at opnå en fornemmelse af højde.

Dolby Atmos kom første gang til biografsalene med udgivelsen af Pixars 

 og omdefinerede, hvordan publikum oplever underholdning som film, musik og gaming.

Dolby Atmos vs. traditionel surroundsound

Dolby Atmos går videre end traditionel surroundsound ved at tilføje en tredje lyddimension: højde. I stedet for bare at have højttalere rundt omkring i rummet i ørehøjde gør Dolby Atmos brug af højdemonterede eller opadrettede højttalere, der skaber et ægte tredimensionelt lydbillede.

 begrænser lyden til et bestemt antal kanaler, som regel fem eller syv, hvilket afspejles af tal som 

. Fordi alle lyde skal kombineres i et begrænset antal kanaler, er det ofte nødvendigt at gå på kompromis i lydmixet. For eksempel kan et valg om at fremhæve musikken i en scene ske på bekostning af dialogens tydelighed.

Med Dolby Atmos er lyden ikke begrænset til nogle få kanaler, så producere kan behandle dialogen og alle instrumenter og lydeffekter individuelt. Producere kan præcist placere og flytte op til 128 af disse "lydobjekter" i et tredimensionelt rum for at opnå en mere realistisk og omsluttende lydoplevelse. Helikoptere lyder, som om de flyver hen over hovedet på dig, og regndråber lyder, som om de falder ned fra himlen, så du oplever meget mere dybde og dimension.

Animation af et 7.1.4 surroundsoundsystem med Arc, Sub og to Era 300-højttalere

Dolby Atmos er blevet mere og mere populær til hjemmebiografoplevelser. Ved at inkludere 

 eller højttalere med opadrettede drivere sammen med traditionelle surroundsoundopsætninger kan du få din stue til at lyde lige så godt som en rigtig biograf. Forestil dig at se dine yndlingsfilm med naturtro lyd, der omslutter dig fra alle retninger.

For at konfigurere et hjemmebiografsystem med Dolby Atmos har du brug for noget specifikt udstyr. Vigtigst af alt skal du bruge en AV-modtager eller 

. Denne soundbar har opadrettede højttalere, der kan fordele højdeindhold rundt i rummet. Den optimale opsætning omfatter også venstre og højre bagsurroundhøjttalere med højdekanaler samt en 

På samme måde som virtual reality har revolutioneret visuelle oplevelser, har Dolby Atmos forvandlet lydbilledet for hjemmebiograflyd. Ved hjælp af sofistikerede lydbehandlingsalgoritmer kan en soundbar som 

 give indtryk af, at lyden kommer ovenfra via simulerede 

 uden behov for faktiske loftsmonterede eller opadrettede højttalere.

Ud over dit lydsystem skal du også bruge en streamingtjeneste og en enhed, f.eks. et TV, der understøtter Dolby Atmos-indhold.

Dolby Atmos er ikke kun til film. Det forbedrer også din musiklytning. Med Dolby Atmos-musik kan artister og producere skabe omsluttende numre, der giver dig mulighed for at høre alle instrumenter, vokaler og lydeffekter med forbløffende klarhed og dybde. Det er som at sidde på første række til en livekoncert eller være i lydstudiet sammen med dine yndlingsmusikere.

Antallet af artister og bands, der udgiver musik i Dolby Atmos, stiger hvert år, i takt med at teknologien bliver mere tilgængelig. Læs mere om, hvordan man mixer musik med rumlig lyd, i dette indlæg.

For at opnå en virkelig omsluttende musikoplevelse skal du bruge en højttaler eller soundbar, der understøtter Dolby Atmos-musik, såsom 

. Du skal også have et abonnement på en streamingtjeneste, der tilbyder Dolby Atmos Music-numre, f.eks. Amazon Music og Apple Music.

Kvinde, der sidder i en stol og lytter til musik fra en hvid Era 300

Det er lettere at få Dolby Atmos i dit hjem, end du måske tror. Først skal du bruge en Dolby Atmos-kompatibel højttaler eller soundbar, f.eks. 

. Ud over den processorkraft, der kræves for at afkode Dolby Atmos-indhold, skal den højttaler, du vælger, også have en opadrettet driver, der kan skabe den tredje dimension – højden, eller evnen til virtuelt at gengive en 

Hvis du kun er interesseret i Dolby Atmos-musik, kan en enkeltstående højttaler som 

 levere den oplevelse. Hvis du ud over musik vil opleve Dolby Atmos til film, serier og gaming, skal du have en soundbar, der kan tilsluttes dit TV via et 

. (En traditionel optisk forbindelse giver ikke den nødvendige båndbredde til at overføre et format, der er så avanceret som Dolby Atmos.)

Til sidst skal du bruge Dolby Atmos-kodet indhold, som typisk kan findes på populære mediestreamingplatforme.

For at kunne nyde fordelene ved Dolby Atmos fuldt ud skal du have adgang til indhold, der er specifikt mixet i dette format. Heldigvis tilbyder streamingtjenester som Netflix, Disney+, Apple TV+ og Amazon Prime Video flere og flere film og TV-serier, der understøtter Dolby Atmos. Derudover tilbyder musikplatforme som Amazon Music og Apple Music et udvalg af sange i Dolby Atmos-musikformat for en omsluttende musikalsk oplevelse.

Du spekulerer måske på, om det kan betale sig at investere i en Dolby Atmos-opsætning. Svaret afhænger af, hvor meget du går op i lyd af høj kvalitet og omsluttende underholdningsoplevelser. Hvis du brænder for film, gaming eller musik og drømmer om et uovertruffent niveau af fordybelse, så er Dolby Atmos uden tvivl værd at overveje. Muligheden for at høre lyde fra alle retninger skaber en følelse af realisme, som traditionelle surroundsoundsystemer ikke kan matche. Og da mere og mere indhold mixes i et rumligt lydformat, forbereder en Dolby Atmos-opsætning dig på fremtidens lytning.

Sonos tilbyder flere muligheder for at opleve Dolby Atmos derhjemme.

Sonos Arc Ultra: den ultimative Dolby Atmos-soundbar

 er en premium smartsoundbar, der leverer en omsluttende Dolby Atmos-oplevelse. Med 14 højtydende 

, herunder to opadrettede drivere, skaber Arc Ultra et ægte tredimensionelt lydbillede, der fylder dit rum med fabelagtig lyd.

Sonos Beam (Gen 2): kraftfuld soundbar til virtualiseret Dolby Atmos

 et fremragende valg. På trods af den kompakte størrelse har denne smartsoundbar stadig masser at byde på med sin enestående lydkvalitet og understøttelse af Dolby Atmos.

Sonos Era 300: banebrydende Dolby Atmos-højttaler

 har en opadrettet driver og er designet til at levere lyd i high fidelity med præcis placering og retningsbestemt lyd. Når du slutter to af disse højttalere til Sonos Arc Ultra og Sub 4 som en del af en surroundsoundopsætning, får du den optimale 7.1.4 Dolby Atmos-oplevelse.

, leverer Sonos problemfri kompatibilitet og enestående lydkvalitet på tværs af hele sit system af produkter.

Opgrader din lydopsætning i dag, og få adgang til en helt ny verden af omsluttende underholdning med Sonos og Dolby Atmos.

Bemærk: Dolby, Dolby Atmos og dobbelt-D-symbolet er registrerede varemærker tilhørende Dolby Laboratories.

Familie, der ser TV med en sort Sonos Arc Ultra

Hvad er Dolby Atmos? Og hvordan får du det ind i dit hjem?

Med Sub og Sub Mini gør Sonos det nemt at føje pulserende bas til din musik, gaming eller hjemmebiograf. Men hvad er bas egentlig? Hvad gør en subwoofer? Og behøver man overhovedet en? Læs videre for at finde ud af det.

Prøv at huske de øjeblikke, hvor lyd virkelig har overvældet dig – det dybe drøn fra eksplosionen i en actionfilm, basgangen i din yndlingssang eller de subtile detaljer i en stille hvisken. Uanset hvad det var, kan du være helt sikker på, at bassen spillede en væsentlig rolle i den oplevelse. Bas i sig selv giver din musik dybde og kraft, mens en dedikeret bashøjttaler (også kendt som en subwoofer) er med til at give en mere fyldig og balanceret lytteoplevelse.

Hvis du føjer den rette subwoofer til dit lydsystem, vil du opleve flere detaljer i musikken og føle, at dine film er mere medrivende. Gaming bliver også mere spændende. I denne guide for begyndere gennemgår vi det grundlæggende omkring bas, besvarer nogle af de hyppigste spørgsmål og hjælper dig med at finde den subwoofer, der passer bedst til dit Sonos-system.

Lad os begynde ved begyndelsen. Hvad er bas?

Bas er den lave ende af lydspektret og strækker sig fra den nedre grænse af den menneskelige høreevne ved 20 Hz op til omkring 100 Hz. Det er den rumlen, du kan mærke i brystet, når du lytter til musik eller ser film – for eksempel den dybe rytmiske puls fra en reggae-basgang eller den ildevarslende brummen fra et enormt rumskib over hovedet på dig.

Bas – og de lavfrekvente lydbølger, der frembringer den – har en enorm kraft. Det er derfor, den påvirker dig så intenst og kan høres over større afstande (eller gennem vægge og andre overflader), hvor højere frekvenser dæmpes og bliver utydelige.

Men bas har altid været en udfordring for både lyddesignere og lydteknikere: De fleste mennesker vil ikke opleve bassen, som den lød, da den blev optaget i studiet, fordi der skal en lige så kraftig højttaler til for at gengive den. Løsningen? En subwoofer.

En subwoofer er en separat, dedikeret bashøjttaler (eller "woofer") designet til udelukkende at fokusere på at gengive kraftige baslyde. Ved at opdele lydsignalerne, så de laveste frekvenser sendes til en subwoofer, opnår du en dybere og kraftigere bas, mens dine almindelige højttalere kan fokusere på mellemfrekvenser og høje frekvenser og gengive dem 

, fordi disse højttalere ikke længere skal bruge en masse energi til bassen.

. Begge er specifikt designet til at håndtere basfrekvenser, og de udgør ".1" i et 3.1- eller 5.1-lydsystem. Du kan læse mere om, hvordan du sammensætter et surroundsoundsystem, i vores 

Person, der lytter til Five kombineret med Sub 4 i et rum med store vinduer

En almindelig højttaler kan nemt gengive hele lydspektret ned til 50 Hz, men den begynder at miste styrke og tydelighed derunder. Ved at overlade de laveste frekvenser til en subwoofer får du en fyldigere og kraftigere bas end med bare en almindelig højttaler.

Med en subwoofer får du ikke kun kraftigere og dybere bas; du får også bedre mellemtone og diskant. Det er, fordi subwooferen mindsker belastningen af resten af systemet, så dine højttalere kan fokusere på frekvenser over 50 Hz – for eksempel lyden af en fløjte eller en slanges hvislelyd. Derved kan du høre flere detaljer med mindre forvrængning i mellemtonen og de høje frekvenser. Derfor er en subwoofer ikke kun en fordel for dem, der elsker intense actionfilm eller elektronisk musik med tung bas. Den afbalancerer og forbedrer faktisk den samlede lytteoplevelse.

Er subwoofere ikke store og klodsede? Hvor skal jeg stille den?

Både Sub og Sub Mini er designet til at levere fyldig bas uden at tage opmærksomhed eller masser af plads. Du kan gemme Sub af vejen under din sofa eller i dit TV-møbel, mens Sub Mini er designet til at lyde fantastisk, uanset hvor du placerer den. De kan også forbindes trådløst til dit Sonos-system, så du kan anbringe dem overalt i nærheden af et stik i stedet for at bekymre dig om lyd- eller ethernetkabler.

En hvid Sonos Sub Mini i nærheden af en bogreol

Vil en subwoofer ikke få vægge og gulve til at ryste?

Selvom subwoofere er kendt for at udsende så meget kraft, at de kan få billederne på væggen til at ryste, så blev Sub og Sub Mini specifikt designet til at undgå de voldsomme vibrationer, man forbinder med traditionelle subwoofere. Hullerne (også kaldet "tunneller") i både Sub og Sub Mini er der ikke kun for udseendets skyld. De indeholder to woofere, der vender mod hinanden for at undgå uønsket raslen og rysten. På den måde kan du få fyldig og kraftig bas uden at forstyrre dine naboer.

Uanset hvilket setup du vælger, kan du tilpasse lyden præcist efter dine præferencer med Sonos-appen. Præcis styring af 

 og lydstyrke gør det muligt at indstille basniveauet til dine lyttepræferencer og de akustiske omgivelser, så din subwoofer er i perfekt harmoni med resten af dit system.

Person, der læser, ved siden af en bogreol med en Sub Mini på gulvet

Hvilken Sonos-subwoofer er den rette for mig?

Hvis dit hjem ikke er så stort, anbefaler vi Sub Mini kombineret med en kompakt 

. Men hvis du har mere plads at boltre dig på og gerne vil have en førsteklasses lytteoplevelse, kan Sub kombineret med en kraftfuld soundbar som 

 løfte din lydoplevelse til nye højder. Du kan endda tilføje endnu en Sub – ja, to Subs – for at mærke bassen som aldrig før. (Men det her er trods alt en guide for begyndere. Mere om det senere.)

Som med alle andre Sonos-produkter er det nemt at føje både Sub og Sub Mini til dit 

 med en smule hjælp fra Sonos-appen. Du skal bare sætte strøm til subwooferen og forbinde den til WiFi. Så guider appen dig gennem opsætningen.

Bas er en vigtig del af lyden og er lige så meget en fysisk fornemmelse som noget, vi hører. Uanset om du ønsker kraftfuld bas eller en mere distinkt og klar lyd, så kan tilføjelsen af en subwoofer som Sub eller Sub Mini til dit Sonos-system bringe det fulde spektrum af oplevelser frem i din musik, dine film og din gaming, så du kan fordybe dig i dem mere intenst end nogensinde før.

Begynderens guide til subwoofere og bas til hjemmelyd

Quality products and services aren’t enough to set your business apart from the competition — the modern customer wants quality experiences. Filling your space with consistent sights, smells, and sounds helps amplify your brand and drive strong emotional connections to your business.

As a restaurant, retailer, hospitality, or fitness franchise owner, you know how integral sound is to establishing an atmosphere: the inviting hum of music that fills your locations, sets the mood, and helps customers connect with your brand in a more intimate, emotional manner. 

Now the question is: how do you get it right? Music streaming for businesses is more complex than it is for individuals. You’ve probably noticed difficulties in these key areas:

Each of these factors has a negative impact on your business through unexpected costs, reduced employee productivity, and, most importantly, indirectly by the experience you strive to provide to your patrons.

Streaming music for businesses — bring together company, customer, and culture

Music plays a significant role in creating consistent branding and fostering positive customer experiences. It sets the stage for your company and customers to form a deeper, emotional connection — ultimately enhancing customer loyalty and retention.

The impact of music on consumer decisions in restaurant selection and retail purchasing behavior is profound.  A two-part study of 550 shoppers found that the presence of music 

increases the amount of time and money spent

 by customers. These findings have been replicated across both the retail and hospitality industries.

So, whether you run a chain of luxury fashion stores or are looking to successfully scale a 

, creating a consistent sound experience within and across each location is the key to creating an atmosphere that drives more sales.


In the same breath, many businesses still treat music as an afterthought — relying on makeshift sound systems and playlists.

Sonos Era 300 black mounted on the wall in an office space

How businesses get caught up in the noise

Creating a consistent atmosphere is not as simple as setting up a few speakers and pressing play on your favorite music app. Not only can this lead to inconsistent customer experiences and reduce your ability to efficiently manage the sound of your brand, but the reduced foot traffic and sales can actually impact your bottom line.

Here are some of the key contributors to poor music streaming experiences for retail businesses and restaurants.

Inconsistent sound systems lead to inconsistent experiences

Inconsistencies in the atmosphere of a restaurant or retail store can be jarring for customers, who then don't know what to expect when they walk through your doors. Will the music be too loud for conversation? Does the tempo feel too rushed? Is there going to be any music at all?

These inconsistencies are typically the result of one of two things: businesses using different hardware setups across locations or locations not using the same music catalog and settings.

By now you’ve probably realized that the hardware you use in your business — 

 — are fundamental to the quality of your sound experience. Even the most meticulously curated playlist is going to fall flat for customers if the pieces aren’t integrated with the architecture.

Finding the right sound system is especially important for growing businesses. You may have a setup that works well for a flagship location, but how are you going to replicate that experience across two, five, or even a dozen different stores with different spatial constraints?

Managing a jury-rigged sound system may be sustainable for your first few locations, but it’s a lot more difficult to provide consistent sound beyond that.

Finding the right sound system is just step one. Once all the speakers are set up, you still need to find the right music. For most business owners it comes down to this question: What type of music are you going to play in your space — and which app will you use to stream it?

You have to consider whether you have the rights to the music you stream in your commercial space. Playing music in your place of business is different from listening to music in your home. Generally, playing music in retail, hospitality, and restaurant environments requires commercially licensed music.

Commercial music streaming services offer a turn-key solution for business owners by providing pre-licensed music that is legal to play in commercial spaces like retail stores and restaurants. Investing in a catalog of commercially-licensed music for your business means worry-free streaming across all your locations.

Sonos Radio album covers with sound waves

As your business expands, it's not just product and service quality that you need to maintain, but experiences as well. Creating a uniform atmosphere across locations is key, but to achieve this you need to be able to monitor and manage your sound.

If you run multiple retail stores or restaurants, you likely check in across your locations to ensure the quality and consistency of your products and services — whether it's the taste and presentation of your food to the packaging and product displays of your merchandise.


Well, you need to do the same for your music.


But with all the other things you have to manage, visiting each location to ensure the volume, playlists, and sound experience match is time-consuming.

An improvised setup not only disrupts the ambiance of your locations but can directly impact the customer’s experience by consuming valuable employee time. Instead of focusing on key tasks and providing the best customer service possible, your staff finds themselves running back and forth to manage the sound.

The best music streaming solutions for businesses alleviate your staff from the administrative burden of managing your brand’s sound — freeing them up to support your customers and provide a better experience.

So, now that you know about the common pitfalls of business music streaming, it’s time to learn how you can take control of your brand’s sound — whether you have five locations or 500.


Crafting this consistent brand experience across multiple locations might seem complicated, but it doesn’t have to be.

You need a unified music strategy where your hardware, music, and system work in harmony to provide consistent, quality sound. The best practices for curating playlists and music selection involve understanding your customer demographics, the desired atmosphere, and the brand image you wish to project.

Streamlining music management with a centralized platform is a game-changer. It eliminates inconsistencies, reduces the management hassle, and ensures a seamless brand experience across all your locations.

By now you’re aware that creating a complete sound experience for your business — one that drives purchases and keeps customers coming back — involves a lot more than just streaming music.

Sure, you need a catalog of commercially-licensed music to create the perfect vibe, but a lot more than music goes into maintaining and evolving a sound experience that amplifies your brand across multiple locations.

When selecting the sound solution for your business, be on the lookout for these four benefits:

You’re running a multi-location business, the last thing you need is to spend valuable time physically checking in on each store to ensure the sound is right.


A sound system with remote monitoring and management capabilities lets you check the current song, playlist, volume, and system health in each store through your computer or mobile device. If one of your locations is deviating from your brand standards, you can easily adjust the music or volume — from anywhere.

Remote monitoring and management

For most business owners, getting access to a catalog of music that can be legally played is priority one. You want access to licensed music from indie artists or top acts who can help define your brand sound.

But to provide that truly great ambiance that keeps customers coming back, you need a system that lets you limit access to only your most trusted employees and even gives you ultimate control over everything — from volume levels to start and stop times. The best part? You don’t need any technical experience.

Content access and system control

If you’re in the middle of a dinner rush or holiday sale and your sound system acts up, the last thing you need is an unresponsive support team. You’ve already spent time and money setting up the hardware and investing in a catalog of music, so why stop there?

Give yourself peace of mind with a complete sound service solution that can help you navigate issues with licensed content, hardware updates and repairs, and system support.

Premium product support

The sound experience in your stores is the result of three things: the hardware, the music, and the amount of control you have over both. Popular music streaming options provide the music, but they don’t give businesses the rest of the tools to create a truly great sound experience.

What's crucial is a solution that offers more than just music streaming — it should provide comprehensive control over your brand's sound.

The overall sound experience

Sonos Pro dashboard screen and yoga class with Sonos Five

With Sonos Pro, you have the power to customize and control the music in each of your locations from a centralized platform — bringing you the hardware, licensed content, and system control you need to create amazing sound experiences.

As the pioneer of multiroom audio, Sonos provides top-tier sound experiences that improve the vibrance and ambiance of any space. The speakers are also simple to 

, so you don’t need a high degree of technical expertise. Well, these Sonos products are now available in a packaged solution that helps integrate them into your business structures.

Sonos Pro lets you select from a catalog of commercially licensed content so you can find music that resonates with your brand. It integrates with Sonos Backgrounds, Soundtrack Your Brand, Mood, and other catalogs of music that are fully licensed for commercial use, so you can play your favorite genres worry-free.

With the Sonos Pro dashboard, you can schedule when and where music plays, and adjust volume levels to suit the time of day or atmosphere. These remote monitoring and management capabilities allow you to maintain consistency across all your locations, regardless of where they are situated.


What's more, Sonos Pro offers excellent customer support, helping you quickly resolve any issues and minimize downtime. You’ll also get a customer success manager to make sure the system meets your exact needs.

In essence, Sonos Pro is an end-to-end solution that amplifies your brand by delivering consistent, high-quality audio, access to commercially-licensed streaming services, and a dashboard to amplify the sound across all your business locations.

The modern customer's quest for quality experiences makes the need for a robust, business-centric music streaming service more critical than ever. By opting for 

, you can transform your business locations into captivating spaces that your customers love to visit, ultimately driving customer loyalty and boosting your bottom line. 

 with the premium business music streaming service today, and let your brand's sound echo in the hearts of your customers.

*Sonos Pro is only available in certain territories.

Sonos One white on a table with a person and a sign that says "The Future Belongs to the Brave"

Music Streaming for Businesses: How to Choose the Right Solution

If there’s one thing you’ll notice when stepping inside a 

, it’s the familiar, warm atmosphere — much like the restaurant’s original farmers’ market stand. Their secret? Sound. Sizzling veggies, chatting customers, and inviting music that meets the mood.


Sound is one of the biggest contributors to setting the tone of a space, and it’s exactly what Chaia is leveraging as it conquers one of its biggest challenges to date: How to keep growing without losing the friendly ambiance that it’s known for.

Since their market days, co-founders Bettina Stern and Suzanne Simon have successfully expanded their footprint to three locations.

“Our years selling at markets gave us a chance to slowly build our business and to figure out what worked,” says Bettina. “Selling at markets was up close and personal.”

This taught them the value of welcoming each and every customer. “From those early days at [the] market, we were able to differentiate ourselves, define our purpose and values early, and we’ve never strayed.”

A photo of a plate of three tacos at Chaia Tacos

A closeup photo of a row of overhead lamps above a seating area at Chaia Tacos

As Chaia has grown, it’s recreated that same personal, welcoming atmosphere at multiple storefronts. One of its most important tools in that effort has been Sonos Pro. With personalized, flexible, and quality music options at each restaurant, Chaia can ensure all of its guests feel welcome no matter where they visit.

The challenge: creating consistent ambience

Chaia already knows how to succeed as a farmers’ market stand and as a series of local shops, and now they’re 

 to grow throughout the DC-Maryland-Virginia region and beyond. As Chaia grows, they’ve been working to make the ambience they’re known for consistent in every location.

While Chaia values giving team members freedom over what music plays, they need to be sure that the music aligns with their values and brand, and will put a smile on customers’ faces. As Bettina explains, “We want to forge ahead into our next chapter of growth with all the good vibes intact.”

A photo of the open seating area for diners at Chaia Tacos

A closeup photo of a tray of a dozen tacos at Chaia Tacos

A photo of a table full of diners at Chaia Tacos with a black Sonos One mounted on the wall in the background

Chaia can set up their music and forget about it. They don’t need to worry about licensing or if the music will fit the ambiance. Plus, the user-friendly dashboard makes addressing any technical issues a breeze.

Juan Dromgoole, Chaia’s Director of Operations, says that “with a simple visit to the Sonos Pro dashboard we’ve been able to solve everything.” If anything does require further attention, Sonos’ excellent support team can take care of it.

He acknowledges that Sonos Pro has been able to provide excellent support through a dedicated Customer Success Manager (CSM) – ensuring any technical issues are quickly resolved. Within the dashboard, Chaia is able to effectively manage the music and ambiance. In case anything requires further attention, Chaia can rely on Sonos Pro's dedicated support team, giving them peace of mind and the freedom to focus on their business.

Most importantly, Sonos Pro lets Chaia’s team focus on their work. Its reliability combined with scheduling features means that they don’t need to constantly look after the music system. Juan noticed that “Our supervisors’ focus has shifted to running the floor rather than worrying about the music so much.”

By empowering employees to control the music and create the perfect ambiance with specially-curated stations, Chaia can keep the local flavor it's known for across every location.

With Sonos Pro, Chaia  can enjoy the convenience of managing all features from one central location, even when they are off-site. This remote management makes it easy for businesses to customize and adjust the music to fit their customers' needs, no matter where they are. The scalability of Sonos Pro is a huge difference-maker for Chaia, and it means they can keep growing without worrying about their ingredients for success.

Those early days at the market taught Chaia’s founders three ingredients that helped them grow quickly. By staying attentive to these factors, they have been able to keep expanding.

Chaia staff ensure that every customer feels welcome as soon as they walk through their doors. They first learned this value at the farmers’ markets, and they’ve worked hard to keep the same ethos as they brought their food to brick-and-mortar locations.

Bettina says a great way to welcome customers is with music. “Music has the extraordinary effect of setting the mood. At Chaia, we like to help ‘set the stage’ for our guests by inviting them into our spaces with warmth and hospitality. Good music can make them smile.”

Thanks to Sonos Pro, the guests are already smiling when they walk in, and they’re even more ready to enjoy delicious food.

Naturally, the most important factor in a restaurant’s success is its food. From the very beginning, Chaia has focused on cooking 

, healthy food with delicious, fresh ingredients.

The vegetable-focused menu lets Chaia make sure its business is sustainable and healthy, and the great recipes keep people coming back for more. On top of that, by buying locally as much as possible and seasonal, fresh vegetables from local farms, Chaia almost guarantees its food will be delicious.

Buying fresh, seasonal, and local food can come with challenges: How do you have a consistent menu through the changing seasons? The answer is, you don’t. Chaia adapts select menu items to what’s in season. They also give customers the flexibility to customize their tacos however they want.

The flexibility doesn’t stop at food. Chaia also changes its ambiance with the time and day of the week. Bettina says, “Mid-afternoons during the week call for music that puts you in a good mood (country has a good chance of doing that) while Sunday mornings might bring some jazz tunes into the shop.”

A closeup photo of a sweet potato taco at Chaia Tacos

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Hvad er Dolby Atmos? Og hvordan får du det ind i dit hjem?

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Tilbud

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Om Sonos

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Til virksomheder

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Produktoversigt

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Music Streaming for Businesses: How to Choose the Right Solution

How Chaia Tacos uses Sonos Pro to succeed at scale