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Sonos is een toonaangevend bedrijf in audiotechnologie dat vooral bekend is vanwege de introductie van draadloze audiosystemen in meerdere kamers, waarmee luisteraars makkelijk muziek en andere content kunnen streamen in hun hele huis. Het bedrijf blijft steeds innoveren en creëert draadloze speakers, home cinema-systemen, koptelefoons, inbouwcomponenten en geïntegreerde home-audio oplossingen die de manier waarop mensen luisteren en zich verbinden met geluid revolutioneren.

Met Sub en Sub Mini maakt Sonos het eenvoudig om een diepe bass toe te voegen aan je muziek, games, films en series. Maar wat is bass eigenlijk? Wat doet een subwoofer? En heb je er een nodig? Hieronder helpen we je op weg.

Beeld je de momenten in waarop geluid je overweldigde. De dreun van een explosie in een film. De lage kicks in je favoriete clubtrack. Of de subtiele details in een zachte fluistering. Het zijn de lage tonen die een onmiskenbare rol spelen in die ervaring. Bass voegt diepte en kracht toe aan je geluid, terwijl een speciale bass-speaker (de subwoofer) voor een rijkere, evenwichtigere luisterbeleving zorgt.

Met de juiste subwoofer klinken je favoriete nummers ineens gedetailleerder, worden films meeslepender en je games spannender. In deze gids vertellen we je over de beginselen van bass, beantwoorden we een paar van de meest gestelde vragen en helpen we je de subwoofer te vinden die het beste bij jouw Sonos-systeem past.

Laten we beginnen bij het begin. Wat is bass?

Bass is de onderkant van het geluidsspectrum, dat zich uitstrekt van de ondergrens van het menselijk gehoor bij 20 Hz tot ongeveer 100 Hz. Het is die dreun die je in je borst voelt als je naar muziek luistert of naar films kijkt. Het is de diepe ritmische puls van een houseplaat, of het enorme gebulder van een groot ruimteschip boven je hoofd.

Lage geluidsgolven zijn ontzettend krachtig. Dat is wat bass zo doordringend maakt, zelfs door muren en over grotere afstanden, terwijl hogere frequenties worden gedempt.

Voor geluidsontwerpers en technici is bass altijd een uitdaging geweest. Veel mensen ervaren het niet zoals het oorspronkelijk is opgenomen omdat er een krachtige speaker nodig is om het geluid te reproduceren. De oplossing? Een subwoofer.

Een subwoofer is een aparte, speciale bass-speaker (oftewel woofer) die speciaal ontworpen is om krachtige bassen weer te geven. Door de geluidssignalen te splitsen en de laagste frequenties naar een subwoofer te sturen, ervaar je een diepere, krachtigere bass, en zorg je ervoor dat je gekoppelde speakers zich kunnen concentreren op de midden- en hoge frequenties. Dat creëert een breder geluidsbereik zonder 

. Ze zijn allebei speciaal ontworpen om bassfrequenties te verwerken, en ze vormen ook de .1 in een 3.1- of 5.1-systeem In onze 

 kun je meer lezen over het bouwen van je eigen surround sound-installatie.

Persoon luistert naar een met Sub 4 gekoppelde Five in een kamer met grote ramen

Een standaard tweekanaalsspeaker levert met gemak het volledige geluidsbereik tot 50 Hz, maar begint daarna aan kracht en helderheid te verliezen. Door de laagste frequenties naar een subwoofer over te brengen krijg je een rijkere en krachtigere bass dan met een gewone speaker.

Maar met een subwoofer kun je niet alleen lagere lage tonen produceren. Je gaat er ook hogere hoge tonen door ervaren. Het vermindert namelijk de belasting op de rest van je systeem, zodat je speakers zich kunnen concentreren op de frequenties boven 50 Hz. Zoals het geluid van een fluitje op het voetbalveld of het gesis van een slang. Het zorgt voor meer detail en minder vervorming in de midden- en hoge frequenties. En dat betekent dat een subwoofer niet alleen voordelen oplevert voor liefhebbers van heftige actiefilms of elektronische muziek met veel bass, maar dat hij de algehele luisterbeleving in evenwicht brengt en verbetert en de rest van je systeem optimaal laat presteren.

Zijn subwoofers niet groot en lomp? En waar moet ik hem neerzetten?

Zowel Sub als Sub Mini zijn ontworpen om een krachtige bass te leveren zonder op te vallen of ruimte in te nemen. Je kunt Sub netjes onder je bank of tv-meubel plaatsen, terwijl Sub Mini is ontworpen om geweldig te klinken, ongeacht waar hij staat. Ze maken draadloos verbinding met je Sonos-systeem. Dus kun je ze overal binnen het bereik van een stopcontact plaatsen zonder je zorgen te maken over audio- of ethernetkabels.

Een witte Sonos Sub Mini bij een boekenkast

Laat een subwoofer de muren en de vloer niet trillen?

Hoewel subwoofers erom bekend staan dat ze zoveel kracht produceren dat ze foto's van de muur kunnen laten trillen, zijn Sub en Sub Mini speciaal ontworpen om de trillingen waar traditionele subwoofers om bekend staan te minimaliseren. De gaten (ook wel ‘tunnels') in Sub en Sub Mini vervullen niet alleen een esthetische rol. Er zitten twee naar elkaar gerichte woofers in die ongewenste trillingen helpen te elimineren. Je kunt dus genieten van rijke, krachtige bass zonder de buren te storen.

Welke installatie je ook kiest: je kunt het geluid naar wens aanpassen met de Sonos-app. Met nauwkeurige 

- en volumeregeling kun je het bassniveau precies afstemmen op je voorkeur en akoestische omgeving. Zo werkt je subwoofer volledig in harmonie met de rest van je systeem.

Persoon die leest naast een boekenkast met Sub Mini op de grond

Als je in een kleinere ruimte woont, zoals een appartement, raden wij je aan Sub Mini te combineren met een compacte 

. Heb je meer ruimte en ben je op zoek naar een eersteklas geluidsbeleving? Dan tilt Sub in combinatie met een krachtige soundbar, zoals 

, je geluidservaring naar nieuwe hoogten. Je kunt zelfs een tweede Sub (ja, je leest het goed) toevoegen om bass te voelen die je nog nooit hebt gevoeld. Maar omdat dit uiteindelijk toch maar een beginnersgids is, vertellen we je daarover op een ander moment meer.

Zoals alle Sonos-producten zijn zowel Sub als Sub Mini makkelijk toe te voegen aan je bestaande 

 met een beetje hulp van de Sonos-app. Steek de stekker in het stopcontact, maak verbinding met wifi en de instructies in de app leiden je snel door de installatie.

Bass is een essentieel onderdeel van geluid, en net zo goed een fysiek gevoel als iets wat we horen. Of je nu op zoek bent naar een krachtige bass of een subtiel scherper geluid; een subwoofer als Sub of Sub Mini in je Sonos-systeem kan het volledige scala aan ervaringen van je muziek, films en games naar voren brengen en je er krachtiger dan ooit in onderdompelen.

De beginnersgids voor subwoofers en bass voor home audio

Quality products and services aren’t enough to set your business apart from the competition — the modern customer wants quality experiences. Filling your space with consistent sights, smells, and sounds helps amplify your brand and drive strong emotional connections to your business.

As a restaurant, retailer, hospitality, or fitness franchise owner, you know how integral sound is to establishing an atmosphere: the inviting hum of music that fills your locations, sets the mood, and helps customers connect with your brand in a more intimate, emotional manner. 

Now the question is: how do you get it right? Music streaming for businesses is more complex than it is for individuals. You’ve probably noticed difficulties in these key areas:

Each of these factors has a negative impact on your business through unexpected costs, reduced employee productivity, and, most importantly, indirectly by the experience you strive to provide to your patrons.

Streaming music for businesses — bring together company, customer, and culture

Music plays a significant role in creating consistent branding and fostering positive customer experiences. It sets the stage for your company and customers to form a deeper, emotional connection — ultimately enhancing customer loyalty and retention.

The impact of music on consumer decisions in restaurant selection and retail purchasing behavior is profound.  A two-part study of 550 shoppers found that the presence of music 

increases the amount of time and money spent

 by customers. These findings have been replicated across both the retail and hospitality industries.

So, whether you run a chain of luxury fashion stores or are looking to successfully scale a 

, creating a consistent sound experience within and across each location is the key to creating an atmosphere that drives more sales.


In the same breath, many businesses still treat music as an afterthought — relying on makeshift sound systems and playlists.

Sonos Era 300 black mounted on the wall in an office space

How businesses get caught up in the noise

Creating a consistent atmosphere is not as simple as setting up a few speakers and pressing play on your favorite music app. Not only can this lead to inconsistent customer experiences and reduce your ability to efficiently manage the sound of your brand, but the reduced foot traffic and sales can actually impact your bottom line.

Here are some of the key contributors to poor music streaming experiences for retail businesses and restaurants.

Inconsistent sound systems lead to inconsistent experiences

Inconsistencies in the atmosphere of a restaurant or retail store can be jarring for customers, who then don't know what to expect when they walk through your doors. Will the music be too loud for conversation? Does the tempo feel too rushed? Is there going to be any music at all?

These inconsistencies are typically the result of one of two things: businesses using different hardware setups across locations or locations not using the same music catalog and settings.

By now you’ve probably realized that the hardware you use in your business — 

 — are fundamental to the quality of your sound experience. Even the most meticulously curated playlist is going to fall flat for customers if the pieces aren’t integrated with the architecture.

Finding the right sound system is especially important for growing businesses. You may have a setup that works well for a flagship location, but how are you going to replicate that experience across two, five, or even a dozen different stores with different spatial constraints?

Managing a jury-rigged sound system may be sustainable for your first few locations, but it’s a lot more difficult to provide consistent sound beyond that.

Finding the right sound system is just step one. Once all the speakers are set up, you still need to find the right music. For most business owners it comes down to this question: What type of music are you going to play in your space — and which app will you use to stream it?

You have to consider whether you have the rights to the music you stream in your commercial space. Playing music in your place of business is different from listening to music in your home. Generally, playing music in retail, hospitality, and restaurant environments requires commercially licensed music.

Commercial music streaming services offer a turn-key solution for business owners by providing pre-licensed music that is legal to play in commercial spaces like retail stores and restaurants. Investing in a catalog of commercially-licensed music for your business means worry-free streaming across all your locations.

Sonos Radio album covers with sound waves

As your business expands, it's not just product and service quality that you need to maintain, but experiences as well. Creating a uniform atmosphere across locations is key, but to achieve this you need to be able to monitor and manage your sound.

If you run multiple retail stores or restaurants, you likely check in across your locations to ensure the quality and consistency of your products and services — whether it's the taste and presentation of your food to the packaging and product displays of your merchandise.


Well, you need to do the same for your music.


But with all the other things you have to manage, visiting each location to ensure the volume, playlists, and sound experience match is time-consuming.

An improvised setup not only disrupts the ambiance of your locations but can directly impact the customer’s experience by consuming valuable employee time. Instead of focusing on key tasks and providing the best customer service possible, your staff finds themselves running back and forth to manage the sound.

The best music streaming solutions for businesses alleviate your staff from the administrative burden of managing your brand’s sound — freeing them up to support your customers and provide a better experience.

So, now that you know about the common pitfalls of business music streaming, it’s time to learn how you can take control of your brand’s sound — whether you have five locations or 500.


Crafting this consistent brand experience across multiple locations might seem complicated, but it doesn’t have to be.

You need a unified music strategy where your hardware, music, and system work in harmony to provide consistent, quality sound. The best practices for curating playlists and music selection involve understanding your customer demographics, the desired atmosphere, and the brand image you wish to project.

Streamlining music management with a centralized platform is a game-changer. It eliminates inconsistencies, reduces the management hassle, and ensures a seamless brand experience across all your locations.

By now you’re aware that creating a complete sound experience for your business — one that drives purchases and keeps customers coming back — involves a lot more than just streaming music.

Sure, you need a catalog of commercially-licensed music to create the perfect vibe, but a lot more than music goes into maintaining and evolving a sound experience that amplifies your brand across multiple locations.

When selecting the sound solution for your business, be on the lookout for these four benefits:

You’re running a multi-location business, the last thing you need is to spend valuable time physically checking in on each store to ensure the sound is right.


A sound system with remote monitoring and management capabilities lets you check the current song, playlist, volume, and system health in each store through your computer or mobile device. If one of your locations is deviating from your brand standards, you can easily adjust the music or volume — from anywhere.

Remote monitoring and management

For most business owners, getting access to a catalog of music that can be legally played is priority one. You want access to licensed music from indie artists or top acts who can help define your brand sound.

But to provide that truly great ambiance that keeps customers coming back, you need a system that lets you limit access to only your most trusted employees and even gives you ultimate control over everything — from volume levels to start and stop times. The best part? You don’t need any technical experience.

Content access and system control

If you’re in the middle of a dinner rush or holiday sale and your sound system acts up, the last thing you need is an unresponsive support team. You’ve already spent time and money setting up the hardware and investing in a catalog of music, so why stop there?

Give yourself peace of mind with a complete sound service solution that can help you navigate issues with licensed content, hardware updates and repairs, and system support.

Premium product support

The sound experience in your stores is the result of three things: the hardware, the music, and the amount of control you have over both. Popular music streaming options provide the music, but they don’t give businesses the rest of the tools to create a truly great sound experience.

What's crucial is a solution that offers more than just music streaming — it should provide comprehensive control over your brand's sound.

The overall sound experience

Sonos Pro dashboard screen and yoga class with Sonos Five

With Sonos Pro, you have the power to customize and control the music in each of your locations from a centralized platform — bringing you the hardware, licensed content, and system control you need to create amazing sound experiences.

As the pioneer of multiroom audio, Sonos provides top-tier sound experiences that improve the vibrance and ambiance of any space. The speakers are also simple to 

, so you don’t need a high degree of technical expertise. Well, these Sonos products are now available in a packaged solution that helps integrate them into your business structures.

Sonos Pro lets you select from a catalog of commercially licensed content so you can find music that resonates with your brand. It integrates with Sonos Backgrounds, Soundtrack Your Brand, Mood, and other catalogs of music that are fully licensed for commercial use, so you can play your favorite genres worry-free.

With the Sonos Pro dashboard, you can schedule when and where music plays, and adjust volume levels to suit the time of day or atmosphere. These remote monitoring and management capabilities allow you to maintain consistency across all your locations, regardless of where they are situated.


What's more, Sonos Pro offers excellent customer support, helping you quickly resolve any issues and minimize downtime. You’ll also get a customer success manager to make sure the system meets your exact needs.

In essence, Sonos Pro is an end-to-end solution that amplifies your brand by delivering consistent, high-quality audio, access to commercially-licensed streaming services, and a dashboard to amplify the sound across all your business locations.

The modern customer's quest for quality experiences makes the need for a robust, business-centric music streaming service more critical than ever. By opting for 

, you can transform your business locations into captivating spaces that your customers love to visit, ultimately driving customer loyalty and boosting your bottom line. 

 with the premium business music streaming service today, and let your brand's sound echo in the hearts of your customers.

*Sonos Pro is only available in certain territories.

Sonos One white on a table with a person and a sign that says "The Future Belongs to the Brave"

Music Streaming for Businesses: How to Choose the Right Solution

If there’s one thing you’ll notice when stepping inside a 

, it’s the familiar, warm atmosphere — much like the restaurant’s original farmers’ market stand. Their secret? Sound. Sizzling veggies, chatting customers, and inviting music that meets the mood.


Sound is one of the biggest contributors to setting the tone of a space, and it’s exactly what Chaia is leveraging as it conquers one of its biggest challenges to date: How to keep growing without losing the friendly ambiance that it’s known for.

Since their market days, co-founders Bettina Stern and Suzanne Simon have successfully expanded their footprint to three locations.

“Our years selling at markets gave us a chance to slowly build our business and to figure out what worked,” says Bettina. “Selling at markets was up close and personal.”

This taught them the value of welcoming each and every customer. “From those early days at [the] market, we were able to differentiate ourselves, define our purpose and values early, and we’ve never strayed.”

A photo of a plate of three tacos at Chaia Tacos

A closeup photo of a row of overhead lamps above a seating area at Chaia Tacos

As Chaia has grown, it’s recreated that same personal, welcoming atmosphere at multiple storefronts. One of its most important tools in that effort has been Sonos Pro. With personalized, flexible, and quality music options at each restaurant, Chaia can ensure all of its guests feel welcome no matter where they visit.

The challenge: creating consistent ambience

Chaia already knows how to succeed as a farmers’ market stand and as a series of local shops, and now they’re 

 to grow throughout the DC-Maryland-Virginia region and beyond. As Chaia grows, they’ve been working to make the ambience they’re known for consistent in every location.

While Chaia values giving team members freedom over what music plays, they need to be sure that the music aligns with their values and brand, and will put a smile on customers’ faces. As Bettina explains, “We want to forge ahead into our next chapter of growth with all the good vibes intact.”

A photo of the open seating area for diners at Chaia Tacos

A closeup photo of a tray of a dozen tacos at Chaia Tacos

A photo of a table full of diners at Chaia Tacos with a black Sonos One mounted on the wall in the background

Chaia can set up their music and forget about it. They don’t need to worry about licensing or if the music will fit the ambiance. Plus, the user-friendly dashboard makes addressing any technical issues a breeze.

Juan Dromgoole, Chaia’s Director of Operations, says that “with a simple visit to the Sonos Pro dashboard we’ve been able to solve everything.” If anything does require further attention, Sonos’ excellent support team can take care of it.

He acknowledges that Sonos Pro has been able to provide excellent support through a dedicated Customer Success Manager (CSM) – ensuring any technical issues are quickly resolved. Within the dashboard, Chaia is able to effectively manage the music and ambiance. In case anything requires further attention, Chaia can rely on Sonos Pro's dedicated support team, giving them peace of mind and the freedom to focus on their business.

Most importantly, Sonos Pro lets Chaia’s team focus on their work. Its reliability combined with scheduling features means that they don’t need to constantly look after the music system. Juan noticed that “Our supervisors’ focus has shifted to running the floor rather than worrying about the music so much.”

By empowering employees to control the music and create the perfect ambiance with specially-curated stations, Chaia can keep the local flavor it's known for across every location.

With Sonos Pro, Chaia  can enjoy the convenience of managing all features from one central location, even when they are off-site. This remote management makes it easy for businesses to customize and adjust the music to fit their customers' needs, no matter where they are. The scalability of Sonos Pro is a huge difference-maker for Chaia, and it means they can keep growing without worrying about their ingredients for success.

Those early days at the market taught Chaia’s founders three ingredients that helped them grow quickly. By staying attentive to these factors, they have been able to keep expanding.

Chaia staff ensure that every customer feels welcome as soon as they walk through their doors. They first learned this value at the farmers’ markets, and they’ve worked hard to keep the same ethos as they brought their food to brick-and-mortar locations.

Bettina says a great way to welcome customers is with music. “Music has the extraordinary effect of setting the mood. At Chaia, we like to help ‘set the stage’ for our guests by inviting them into our spaces with warmth and hospitality. Good music can make them smile.”

Thanks to Sonos Pro, the guests are already smiling when they walk in, and they’re even more ready to enjoy delicious food.

Naturally, the most important factor in a restaurant’s success is its food. From the very beginning, Chaia has focused on cooking 

, healthy food with delicious, fresh ingredients.

The vegetable-focused menu lets Chaia make sure its business is sustainable and healthy, and the great recipes keep people coming back for more. On top of that, by buying locally as much as possible and seasonal, fresh vegetables from local farms, Chaia almost guarantees its food will be delicious.

Buying fresh, seasonal, and local food can come with challenges: How do you have a consistent menu through the changing seasons? The answer is, you don’t. Chaia adapts select menu items to what’s in season. They also give customers the flexibility to customize their tacos however they want.

The flexibility doesn’t stop at food. Chaia also changes its ambiance with the time and day of the week. Bettina says, “Mid-afternoons during the week call for music that puts you in a good mood (country has a good chance of doing that) while Sunday mornings might bring some jazz tunes into the shop.”

A closeup photo of a sweet potato taco at Chaia Tacos

A photo of Chaia Tacos' menu boards on the wall

Chaia knows that its customers come for the welcoming environment and great food. They needed a way to keep growing while maintaining what made their restaurants so successful in the first place. With Sonos Pro, Chaia Tacos can maintain their farmer's market atmosphere and welcoming environment in every location, allowing customers to enjoy delicious food and good vibes, no matter where they are.

With our easy and scalable solution , Chaia Tacos can create the perfect atmosphere for their customers, ensuring they keep coming back for more. As Bettina says, "Tacos and music can change the world." If you want to see how Sonos Pro can help your business create the perfect ambiance, 

get in touch with a Sonos Pro representative today

A photo of the front counter at Chaia Tacos with their menus on the wall

How Chaia Tacos uses Sonos Pro to succeed at scale

, delivering unparalleled sound experiences to customers with its best-in-class speakers. But why stop at home? After all, music is the driving force behind so many great experiences — whether it’s a meal out with the family, a shopping trip with friends, or a relaxing afternoon at a favorite café.

Through its new comprehensive streaming solution, Sonos is bringing its expert craftsmanship and audio excellence out of the home and into commercial spaces. Restaurateurs, retailers, and café owners can now create more impactful customer experiences with this business-focused offering: Sonos Pro.

This guide will cover the ins and outs of Sonos Pro, offering insight into how Sonos is transforming the commercial audio landscape. Here’s what we’ll explore:

Amplify your brand: Sonos Pro and commercial streaming services

How restaurants and retailers benefit from Sonos’s commercial offering

Create your ideal environment with on-brand music

Remote access keeps you in control at all times

Level up your existing system with seamless integrations

Take control over your brand sound with Sonos Pro

A photo of two patrons of a yoga studio engaged in conversation, with various yoga paraphernalia and a Sonos speaker in the background, and a 3D rendering of a yoga studio

Amplify your brand: Sonos Pro and commercial music streaming

Commercial music streaming services provide catalogs of licensed music that make it possible for shops and restaurants to create an atmosphere that aligns with their brand. Not only does this music enhance customer mood and stimulate employee productivity, but it also contributes positively to a business’s bottom line.

Sonos Pro includes access to curated stations specifically designed for 

commercial use in restaurants and retail stores

. But that’s just to start. Sonos takes it a step further than other commercial streaming platforms by giving you complete control over your brand sound through a three-pillar approach that includes high-quality speakers, commercially licensed music, and a dashboard for central control.

Sonos Pro brings audio excellence into commercial spaces with speakers designed to fill any space with a crisp, clear sound. Create the perfect sound system for your space using a combination of two speaker options —  

High-quality speakers

Both of these speakers are equipped with WiFi capability, eliminating the need for hardwiring. This also means you can easily add new speakers to your sound system as your business scales, so every space has a consistent atmosphere.

Unlike streaming music at home, playing it in your restaurant or shop requires commercially licensed music. But with Sonos Pro, all you need to do is hit play. The streaming solution includes access to Sonos Backgrounds, a comprehensive catalog of pre-licensed music that caters to any commercial environment.

Commercially licensed music

Sonos Backgrounds comes in two tiers: Essential and Premium.

 Choose from a variety of ad-free stations, with music from independent artists that is organized by genre, business type, and season.

  Get access to hundreds of stations that feature music from the artists your customers know and love.

With either tier, you can rest assured knowing that your music is fully licensed for commercial use and can fit any atmosphere you want to create for your customers. Plus, Sonos Backgrounds filters out all explicit content and themes, so you know your music is suitable for all audiences.

The Sonos Pro dashboard is the secret ingredient to your perfect atmosphere, bringing your speakers and music in harmony to create the perfect audio backdrop. Accessible through both web and mobile, you can check on any location at any time to make sure your customers hear music to match the mood.

De beginnersgids voor subwoofers en bass voor home audio

Music Streaming for Businesses: How to Choose the Right Solution

How Chaia Tacos uses Sonos Pro to succeed at scale

The Ultimate Guide to Sonos for Business and Commercial Use

How To Choose the Best Music for Every Retail Event

6 Tips for Creating A Better Retail Experience with Music

Create the Perfect Atmosphere in Your Restaurant with Music

How To Remotely Manage and Monitor Music in Your Retail Store

Background music for cafes: how to amplify your business and customer experience

How To Set Up a Music System in Your Retail Store

How Restaurants Can Use Music to Increase Customer Retention

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The Ultimate Guide to Sonos for Business and Commercial Use