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Sonos este o companie americană, lider în domeniul tehnologiei audio, cunoscută mai ales pentru sistemele audio wireless, multiroom, revoluționare, care facilitează streamingul de muzică și de alte tipuri de conținut, în întreaga locuință. Compania continuă să inoveze, creând boxe wireless, sisteme home theater, căști, componente de arhitectură audio și soluții audio integrate, pentru acasă, ce revoluționează modul în care oamenii ascultă și se conectează la sunet.

Guest Writer

, Sonos is expanding how we think about the environmental impact of our work, committing to carbon neutrality by the end of the decade, and taking bold new steps toward a sustainable future.

At a time when the climate crisis threatens the future of the planet, it’s vital that we think holistically and critically about how our actions affect the world around us: from broad political change to individual actions, and from waste reduction to ecosystem protection.  With the launch of our new Climate Action Plan, we’re entering a new phase in our commitment to environmental responsibility, building on work we’ve been doing for many years, and setting ambitious targets for the future.

 itself, and its focus on reducing Sonos’s carbon footprint: with the commitment to become carbon neutral by 2030 and net zero by 2040. This year, Sonos will partner with the nonprofit Sustainable Surf to invest in carbon offsets for 2021, with a portion of our funding used to restore kelp forests along the California coast. Alongside the specific focus of our 

 on carbon emissions, we’re also announcing a raft of wider sustainability measures including: dramatically reducing the energy our products use, extending the product lifespan by making them easier to repair and recycle, switching to 100% paper packaging by 2025, decreasing the environmental footprint of our supply chain, and working with world-leading organizations on research, accreditation, and accountability.

This is a major package of commitments and policies, reflecting many years of existing work at Sonos and setting out our priorities for decades to come. But how did we get here? Deji Olukotun, Director of Policy and Corporate Social Responsibility, emphasizes the connection between past and present. “We've been on this journey for a number of years now not just thinking about sustainability, but also our supply chain, how the people who make our products are treated, and how our facilities and offices are managed,” he explains. “So we've spent the past few years listening and learning, seeing how we can improve, and then putting that into practice. The climate crisis demands action. Every single office where we have employees has experienced extreme weather over the past couple of years, and that makes this work feel real and urgent to all of us.”

Assortment of sustainable packaging for Sonos products

The first step was to map and disclose our global carbon footprint, which yielded surprising results. “We learned that the biggest source of our emissions wasn't our supply chain, production, or distribution. Less than a quarter of our overall footprint involves the pulling of materials out of the ground, building our products, and getting them to our retailers,” Deji says. In fact, 75% of our carbon emissions come from the energy consumed during each product’s lifecycle, which in turn guided the focus of our 

“In some ways, it was a welcome surprise because it's an area that we have more control over. We want to help our customers make responsible choices, so we’ll be able to present them with more options about energy use, like shutting down parts of their system while other parts are active, or being more intentional with speakers using voice assistants.” Sonos has also committed to extending the sleep mode we introduced with Roam to all new products from 2023. This renewed focus on efficiency will reduce the energy consumed by our products by 35% within the next decade, forming a key part of our carbon neutral and net-zero goals.

Fully auditing and then reducing our carbon footprint is only one part of the puzzle, though. “These climate-focused steps are extremely important, but there are other aspects of sustainability that matter,” explains Deji. “For example, the moment when a product reaches the end of its life has a relatively low impact from a carbon emissions standpoint, but it could have a big environmental footprint in terms of e-waste or materials ending up back in the soil.” In 2022, Sonos will move beyond mapping our products’ carbon emissions and begin auditing these wider environmental impacts too. “It’s going to give us a very granular level of detail into our products,” says Deji. “These important insights will help us make good design decisions in the future.”

We’ll also be working on groundbreaking projects which use sound to support fragile ecosystems. “We’ve been thinking a lot as a company about the concept of regeneration—the idea that you shouldn’t just be reducing your environmental footprint, but giving back more than you take out to leave the Earth better off than when you found it.” This commitment to regenerative work has seen Sonos collaborate with organizations that specialize in using sound to improve the environment, from joining the Music Declares Emergency coalition and hosting the Climate Blowout Conference summit on climate solutions within the music industry, to funding cutting-edge bioacoustic research. One of the high-impact projects Deji and his colleagues are already supporting involves a team of scientists using multi-mic arrays and machine learning to track the sounds of endangered spotted owls across California as they return to ecosystems ravaged by recent wildfires. A key marker species whose presence indicates re-established biodiversity further down the food chain, owls (and their sonic signature) gives researchers a clearer understanding of how quickly different ecosystems are recovering so they can decide where to focus their efforts.

A person carrying a white Sonos Roam strapped to their backpack on a hike

All of this is great, but we know that talk is cheap: what really matters is putting these lofty principles and ambitious ideas into action. There are two clear paths to making sure that Sonos is living up to the standards we’ve articulated in our 

. Firstly, we’re setting clear goals so that all of our stakeholders have a tangible sense of the progress we’ve made: “The key difference between a company that says they’re going to do something, and one that actually does it, is the use of performance targets,” explains Deji. “For the past five years, we’ve had these in relation to our packaging, our energy efficiency, and auditing our supply chain. But now we’re layering on these new climate targets as well.” This doesn’t come without challenges, though. “One of the interesting things with these targets is that you have to say when you didn’t meet them. I think it’s a real challenge for a lot of companies to be transparent about where they’ve missed the mark. Announcing those goals publicly, as we’ve done, and reporting back on them, as we’re going to do, is a huge part of that accountability.”

The second way in which we’ll be making Sonos’s progress transparent and accountable is by partnering with outside agencies that maintain industry-wide standards on carbon, sustainability, and ethics. By the end of 2021, Sonos will be a full member of the Responsible Business Alliance, an organization that will help audit our supply chain and ensure we adhere to best practices, and the Forest Stewardship Council, which certifies our use of sustainable paper-based  products. In both cases, these gold standard organizations will make sure that we’re meeting our aspirations.

Across all of this work, our underlying philosophy can be summed up in two words: Listen better. Initially created as a project title for Deji and his colleagues’ work on social impact, this phrase has since been adopted as a mantra across the whole of Sonos, embodying not just our commitment to high-quality sound, but ensuring that we help make the world a better place.

“This is a collective action opportunity—particularly for climate change, but also in terms of broader sustainability—in that the more companies that get involved, the easier it becomes. At Sonos I think we can be proud to recognize that people really care, that there’s been a big cultural shift, and that we’re all committed to this journey.”

A black Sonos Move on a bench next to a mug and a jacket in a forest.

Increasing Our Commitment to Sustainability

To celebrate our partnership with innovative furniture designer Floyd, we’re sharing a recent interview they did with artist and designer Hassan Rahim. Find out what drew him to design, how music inspires his work, and his advice for emerging artists and young designers.

Inside Hassan Rahim's Brooklyn apartment, you'll find a zen space filled with collections and unique pieces that keep him working, inspired, and relaxed. The artist and designer channels childhood interests in his work, which are distinctive and strong, contextual and reflective of his own nature. Rahim spoke with us about his self-made journey into design, inspirations, and work within the music industry.

My name is Hassan Rahim. I'm an artist, but I don't like to just stick with one title. I find I'm sometimes an artist and graphic designer or art director and designer. I grew up in Santa Ana, California, lived in L.A., and moved to Brooklyn, New York, six years ago. I like to focus my work on versatility. I'm drawn to projects based on concepts and ideas from a range of mediums—directing videos, designing logos, and my own personal work of printmaking and collage. I kind of freestyle it, and I've been doing that since I was 15 years old when I first downloaded Photoshop.

You are self-taught. So what was your journey into design, being self-taught?

My design journey started with skateboarding. I was a skateboarder, but I really was obsessed with graphics, skateboard art and ads, and magazines.  These are what caught my eye, and I wanted to make those things. I had a desire to make stickers and shirts and was curious about how to make them. I'd ask myself, "Oh, how did they do that?" and then try to recreate some things. From there, I figured out different techniques and developed tools to start using my own imagination.

You got your start in t-shirts. Tell us more about that.

I was posting some of my own t-shirt work on Myspace when I was 15. People came across my work and asked me to make shirts for their brand. Then, through skateboarding, I met people who worked for brands like Obey and Diamond Supply Co., and they asked me to make shirts for them as well.

You do a lot of collage in your work. What inspired you to get into that?

That was the way my brain put pieces together. I'm made up of all the little bits and pieces of inspiration from everyone else, you know? All the little snippets, memorable quotes, and things people told me...All of those things combined are me. Also, the way somebody like Madlib or J Dilla makes beats was a big inspiration; it's like sampling, cutting, pasting, and chopping. I was inspired by watching beat-making, and I saw that my work felt that way visually, that my brain assembled pieces like that.

“I was inspired by watching beat-making, and I saw that my work felt that way visually, that my brain assembled pieces like that.”

When you think of breaking down these aspects of music and transcribing it, if you will, to art, are you often using music to inspire your work?

My process has evolved. I used to play a lot of music, but now I usually try to get into an internal meditative state. At one time, I could work until 4 am with high-energy club music. As I grew in my work, the process changed. I feel zen just staring at the screen and getting the work done, and it's a different type of focus.

I've also been playing slow focus on NTS radio; it's like ambient zen music. So I wake up to that. That's my alarm, actually.

So it's pretty safe to say that music has been a strong inspiration for your work.

I work from home and have been doing so since before the pandemic. I used to have a studio, but I just realized that my work is so personal. It comes from such a personal place that I get my inspiration from being in my house with my books and records and stuff. It's a small New York apartment, so there isn't a lot of space. My desk is in the middle of the room. But it's really nice working from home.

You do have an extensive book and record collection. How did these collections come into your life?

The collections do come into your life. But very slowly. It's an accumulation. There are things that I'm really passionate about and the things that I am no longer passionate about, I make sure to get rid of. As far as records go, I have a few different collections. I have some that are records that I like to listen to, some are just rare, and then some are just for visual inspiration. I shop the dollar bin for cool records. I used to do it when I was younger. It got me interested in design—seeing really rad records from the 70s with crazy cover art, and it was always conceptual. It made you think. I still buy records in a dollar bin based on the cover because I want my record collection to resemble my book collection.

“I have some that are records that I like to listen to, some are just rare, and then some are just for visual inspiration. I shop the dollar bin for cool records.”

How has your work been shaped by the places you’ve lived or the spaces that you're in?

My work was shaped by my time in Orange County just because it was around this time I developed an interest in design. I was trying to find inspiration, and in that search, I became an online person; it's where I found the coolest stuff.

All my friends were into skateboarding, and they'd be interested in skaters because of their abilities. But the skaters I liked were those I thought were cool and stylish. I wanted to know what they were wearing, and I'd look them up.

What keeps you interested in the work you do?

Range and variety. Taking new challenges and experiences and not saying I'm just a specific type of designer or just an artist. I direct films, make books, and consult and do exhibitions. I'm just having a good time with what I'm doing and making sure to try new things and not worry about being boxed in. That's what's most exciting to me.

You've designed for the music industry. What did you learn working with musicians and people in the music industry?

I think that the music industry is interesting. You're creating a little 12x12 piece of art. I feel like you have to start with emotion when designing for music. I think back to when I was 15, and I cracked open those first CDs, and how those songs were really special to me, and I try to recreate that feeling. I want to make sure I give kids a similar experience. This approach, I feel, has pushed me to be better about iconography. I think iconography is important in music, at least in packaging.

Besides iconography, another way to keep music alive is through t-shirts. That's why there's such a huge vintage graphic tee secondary market; band tees are very rare and expensive.

“I feel like you have to start with emotion when designing for music. I think back to when I was 15, and I cracked open those first CDs, and how those songs were really special to me, and I try to recreate that feeling.”

Do you have any advice for emerging artists or young designers that are coming up in this space?

This is so cliche, but be yourself, don't be the designers you think are cool. Genuinely be you, and it's going to actually make you different. Of course, it's OK if you're still trying to find who you are. That's totally valid too, but I think being yourself is what will set you apart despite what you think.

For more design-focused stories and to learn about the new Sonos Stand from Floyd, visit 

At Home with Hassan Rahim

Global Head of Editorial

Sonos listeners are a loyal and passionate group of people. It was with them in mind that we were inspired to create our latest brand campaign, 

. We continue to be delighted by the unique and special ways Sonos shows up in your lives. In this post, we share the campaign video and a few of the stories that keep us inspired every day.

It’s my full-time job to describe what’s great about the Sonos experience and I always come up short. Always. Before I can get into why that is, I have to say something that may seem bold to anyone who hasn’t experienced Sonos for themselves, but here goes: Having Sonos in your home is not the same as having speakers in your home.

To really describe what it’s like to have Sonos, I have to communicate so much more than just the features of our products. Yes, our speakers are easy to set up and use. Yes, our speakers sound great. Yes, they are beautifully designed. But those are like pieces of a puzzle, mixed up and spread out across the dining room table. You can’t really appreciate the full picture of why people love Sonos until you fit all of those pieces together, sit back, and take it all in. That’s when it clicks. And you realize that Sonos isn’t just about listening—it’s about feeling.

One of the pleasures of working at Sonos is that when people find that out, they often want to share their stories about Sonos with us. The way their eyes light up after I tell them where I work gets me every time. And then they’re off, excitedly telling me what it was like for them the first time they heard music coming from two stereo-paired Fives. Or how incredible their favorite movie sounds with Arc. And after four years of working here, I’m still compelled to do the same, equally excited to share my own Sonos stories.

Reflecting on this, I think that one of the reasons why these encounters happen is because it’s just so fun to talk about Sonos with someone else who “gets it.” Because, like me, our listeners have probably tried to describe why they love Sonos to friends who don’t have it and felt like they weren’t really able to do the experience justice. Because of that, it’s surprisingly fulfilling to get to talk about it with someone else who understands.

It was with that in mind that we decided to let the people who best know what it’s like to have and love Sonos do the talking. We’ve included a small sampling of their stories below. Some were shared over social media, some were emailed to our CEO, Patrick Spence, and others were shared directly with those of us who work here. But they all have one thing in common: They get to the heart of what it means to experience Sonos. It’s heart-pounding suspense and the urge to dance. It’s the comfort of a classic album and awe inspired by new worlds. It’s food tasting better, loved ones getting closer, and every day feeling less everyday because you feel more.

“Last weekend my wife and I got married in a small elopement overlooking the ocean in Santa Cruz. Due to getting married on a cliff, there was a ton of wind so we weren’t entirely sure how we were going to do the music, but I decided to take my Move out just to see how well it would hold up. We were shocked. Not even at full volume you could clearly hear the music the entire length of our makeshift “aisle” that my wife walked down.

Later that night we returned to the house we had rented which had a small rooftop that we had decorated for dinner and toasts. The rooftop had built-in outdoor speakers, however when we arrived we realized they were no longer working. Luckily the Move was once again perfect and allowed us to have high-quality music during dinner and our dances. I’ve been a Sonos fan for years, but every new product I buy seems to top the last, and I think this experience has solidified my love for the Move. Thanks again for everything your company does and keep up the great work!”

“We brought our Sonos Move into our delivery room this week, and our playlist was such an important part of the birth of our first child.”

“We brought our Sonos Move into our delivery room this week, and our playlist was such an important part of the birth of our first child. I’m so glad we packed it. Just wanted to say thank you for making products that make a difference!”

“Since I’m working from home due to COVID, I took the opportunity to stay with my parents for several weeks in November and December. While there, I noticed the sound for their TV was just awful, so I knew my dad (who wears hearing aids in both ears) must have been struggling. I’ve been a Sonos customer for years, so I suggested buying them a system for Christmas. After a trip to Best Buy for a soundbar, Sub, and multiple Ones, we set up the system in minutes. My parents were thrilled with how easy it was to use and the sound quality. Later in the day, my dad and I were sitting on the patio and listening to some music. He said to me, ‘I can’t get over how good the sound is from this little speaker. It’s been years since I’ve been able to hear and understand the words in the songs.’ It almost made me cry. That statement alone made this the best Christmas gift I’ve ever given! Thank you for giving the gift of music to my dad!”

Now it’s your turn. What does Sonos make you feel? How does it show up in your life? What are some of your favorite moments you’ve had with our products, big or small? We love hearing from you. Just tag @sonos or send us a DM. #FeelMore

Feel More with Sonos

In the new episode from The Lighthouse, Brian Eno speaks about his visual art practice in conversation with curator and historian Hans-Ulrich Obrist. With this companion blog post, you can follow along as the two delve deep into Eno’s bold visual explorations.

Brian Eno has been re-writing the rule book for the past five decades. As a musician, composer, producer, and visual artist he has and continues to innovate. The Lighthouse, his collaboration with 

, echoes several of the concepts which have defined his work as a musician, producer, and visual artist, from open-minded experimentation and the sensory overlaps between sound and vision, to the use of technology to explore new forms of creativity. But the collaboration is also a bold step forward, using a treasure trove of unreleased work and random generation to construct novel worlds of sound.

In an exclusive program for Sonos Radio, Eno guides us through the inspirations behind The Lighthouse. Interviewed by curator and critic Hans-Ulrich Obrist, they touch on everything from childhood dreams of tape recorders to music as part of an infinite process. To listen to their full conversation, click 

“Unlike many people who left art school and went into music, I also carried on doing visual art. And I noticed that gradually the two different practices were drawing closer together. At a certain point, I realized that I wanted to make music that was kind of like painting, and I want to make paintings that were sort of like music. So I think it was all to do with the understanding of time, really. What happens if you have a picture that changes very slowly? It’s different when something is changing. It asks you to stay and look at it for longer. And so I started really playing around with light.”

“One of the things I like doing is taking technology that exists for a given reason and finding something else to do with it.”

“I can remember very clearly the first time I ever saw a tape recorder; I thought how amazing it was that music could be stored like that. And of course, the next thing I thought was: what would happen if you played it backwards?”

“In the late seventies, I started working with video, but just [letting] the event, whatever it was, happen in front of the camera. I was living down on West 8th street at the time and my apartment faced south. So I took the camera and laid it down on its side, pointing downtown. And then I thought, well, I'll just turn the TV round, and suddenly I wasn't looking at television anymore. I was looking at a picture.”

“A big consideration for me with all my installations was how do I make people stay longer? I didn't want people to take a quick look and then they move on to the next picture. And of course, this was connected to music. Music says something is changing, slows people down a bit, which I think is useful. When you walk into a church and there's a beautiful window there, the sun streaming through...maybe these are contemporary, non-religious stained glass windows.”

“It became very clear to me that the idea of art as a static, fixed, finished thing was not an idea that excited me anymore. Classical music is designed like architecture, with a view of what the goal is, how it is going to be when it's finished, whereas the music [Steve] Reich and [Terry] Riley and other people were composing was more like gardening. It was more like saying ‘Here are some seeds, I'm going to plant them and see what happens.’ I started to think I was more a gardener than an architect, and I still think that.”

“Drawing is important to me because it's the quickest way for me to find certain things out. A lot of the work I do begins with drawings, actually, including music.”

“I conceive of things as shapes and as systems and how those systems interweave with each other. If I make a drawing of it, does that drawing look interesting? Does it look like that would be something I would want to listen to? In a way, modern ways of making music are much more similar to painting than to traditional music.”

“I really don't finish things until I have a sense of what they are supposed to do in the world. What is this going to be? What will it turn into? If I do this to it, what will happen? My archive of unreleased work has 7,502 pieces of music. None of them are finished, but when I want to make something for a specific task, I usually start by taking one of these, and saying, Okay, this, I think I could make into that piece.”

“I don't know how to meditate, so I don't know if it's the same thing or not, but what I do like is just letting my mind wander, which means, first of all, forgetting about the fact that there's all this news going on. I don't want to be in that world of constant activity and other people's stuff. I seek occasions to enter that childlike state again. It doesn't mean you become more stupid or less adult or anything like that, but you've become less preoccupied I think, and more open to sensation, more open to your own deeper thoughts, the things that you know are always there and you don't often focus on.”

The Lighthouse represents Brian Eno’s ongoing exploration of this childlike, meditative space—a unique soundscape rooted equally in the restless experimentation which continues to underpin his art and the peace waiting to be rediscovered within each of us.

 and begin exploring The Lighthouse today.

Brian Eno on Playing With Light

Everything we make is intentionally designed to be easy to set up, control, and enjoy. But the Sonos experience can be as rich and multilayered as you’d like. To make sure you’re getting the most out of your Sonos products, we present the ‘Essential Guide’ series.

 in 2018, we packed incredible power, dialogue clarity, and voice control into a surprisingly compact soundbar. With the new generation, we’ve added two additional speaker arrays, a precisely perforated grille, a faster, smarter chip, and an HDMI eARC connection for higher resolution audio formats, including Dolby Atmos.

Whether you’re brand new to Sonos or a longtime owner, the ‘Essential Guide’ series is for you. If 

 is your first Sonos speaker, start from the beginning. We’ll take you through the entire Sonos journey step by step, from setting up the product to some of the more advanced features possible when you group it with other Sonos speakers. If you’re a longtime owner, feel free to look around. Hopefully you’ll learn something new or rediscover features you haven’t used in awhile.

Once you’ve unboxed Beam, the first thing you’ll need to do is 

, starting by placing it on a piece of furniture below your TV or mounting it to the wall  with 

Beam comes with two cords: one for power and one to connect the soundbar to your TV. (If your TV does not have an ARC or eARC port, use the included Optical Adapter.) Start by downloading the Sonos app to your smartphone or tablet, and follow the guided steps.

Connecting to WiFi is as simple as touching your mobile device to the near-field communication (NFC) tag on the top of the soundbar. The Sonos app will then guide you through syncing Beam with your TV remote and adding a streaming or voice service.

Woman sitting in front of TV with a white Beam

Beam (Gen 2) is the first Sonos home theater product to launch with our new sustainable packaging, featuring a more compact box design to streamline shipments, premium uncoated kraft paper with illustrations that minimize the use of inks, removal of EPE foam, and a gift box made of sustainably sourced paper. To learn more about our sustainable packaging efforts, check out 

The Sonos app is like having a control panel for your speaker (and your entire system) in the palm of your hand. Once you’ve learned a few simple icons, you’ll be able to navigate the app easily. Find a complete tutorial on using the app 

Below are a few of our most popular features that will help you quickly find your favorites or discover something new.

—While your TV is on, tap the speech bubble icon on the Now Playing screen to amplify voices so you never miss a word and can always follow the story.

—Tap the moon icon on the Now Playing screen to reduce the intensity of loud effects and enhance quieter ones.

—Even with millions of songs, albums, books, and podcasts at our fingertips, we often find ourselves going back to those handful of favorites over and over again. Save them to 

 as you explore and then just tap the star icon in the toolbar at the bottom of your screen to quickly access all the content you love.

—Tap the magnifying glass icon in the toolbar to search by artist, song, album, playlist, station, genre, and more.

—When you’re not sure exactly what you want to listen to, tap the music note icon at the bottom of the screen, and let 

 or your favorite music service lead you down a path of music discovery.

Dolby Atmos is an immersive sound technology that places you in the center of the action,   so you experience planes as if they're flying overhead, hear footsteps moving across the room, and feel the score all around you.

In order to enjoy Dolby Atmos on Beam, you’ll need to ensure that you have a TV that supports Dolby Atmos and Atmos-encoded content. To ensure you’re getting Dolby Atmos sound, check out 

The Sonos system was designed to be flexible and adjust to the way you listen. And as omnipresent as phones are in our lives, sometimes it’s really nice to forget about them. That shouldn’t mean the music has to stop.

All of our speakers have touch controls or buttons that allow you to manage your experience without the app.

Press the Play/Pause button once to play or pause content.

Press and hold the Play/Pause button to have Beam play what your last active speaker is currently playing.

Press the button to the left of Play/Pause to turn the volume up.

Press the button to the right of Play/Pause to turn the volume down.

Swipe right across the touch controls to skip to the next track.

Swipe left across the touch controls to play the previous track.

 You can also disable touch controls from the Sonos app. From the 

 from the list of products, and then toggle 

If you want to stream to Sonos without leaving your favorite app, you have some options.

Spotify, Audible, Amazon Music, Pandora, and other services all let you 

. Just look for the button that allows you to play to an external speaker.

And if you have an iOS device, including iPhone and iPad, or a Mac, you can play sounds from your favorite apps out loud on Sonos 

When you want to set a timer, turn on an episode of your newest streaming obsession, or find out how many cups are in a quart, just ask your 

assistant. Beam works with Amazon Alexa and Google Assistant. The light on top of Beam signals that the microphones are on and that your voice assistant is ready to respond. It’s also hardwired, so if the light is off you can be certain the microphone is off too.

With sound, so much depends on the environment in which you’re listening. If you’re in a cozy room with thick carpet and tons of pillows, your speaker is going to sound a lot different than if you’re listening in a larger space with more hard materials. With an iOS device, our 

 tuning technology will measure the effect that your room’s size, furnishings, and other surfaces have in relation to Beam’s placement, then fine-tune the soundbar to make sure it sounds exactly as it should.

You’ll be prompted to tune your speaker with Trueplay during setup. If you choose to wait, you can always come back to it later from the 

 from the list of products, and then tap 

Couple watching TV with Sonos home theater

With Beam, your shows, movies, and games will sound fuller, the dialogue crisper, and the bass bolder. If you’d like to further expand your home theater setup, you have two options.

 to your home theater setup will give you bass you can feel. It also offloads the lower frequencies from Beam, so you can experience richer mid-range and high frequencies.

Connect two rear speakers for surround sound.

 When you add two matching speakers (Sonos 

) to your setup, you unlock your home theater’s full potential. Ambient effects like footsteps, whispers, and elements of the score will completely immerse you in the world on screen.

Learn more about creating the ultimate home theater setup 

 with a simple vision: Help music lovers play any song anywhere in their homes.

But how we live in our homes is ever-changing. Sometimes we continuously flow from room to room, crossing paths with partners, family, and housemates. At times like these, sound is a shared experience. But there are also times when we camp out in separate areas of the house, happy to stay put and have our individual experiences. With multiple speakers, the Sonos system adjusts to the unique ways we live in our homes. If you want to explore how to expand your listening experience, visit sonos.com for more information on portable speakers, architectural speakers, and more.

With access to an endless flow of incredible movies, shows, and games in our homes, our living rooms have become the epicenter of current culture. And increasingly, how we watch is becoming just as important as what we watch. From epic clashes to hushed, dramatic moments, sound plays a crucial role in immersing us in the worlds of our favorite stories. By familiarizing yourself with Beam’s features, you’ll ensure you’re experiencing your home entertainment the way it was meant to be enjoyed. Now, on with the show.

The Essential Guide to Beam

Huddle up. We want your pre-party to sound just as good as the main event, so we’re sharing five tips for throwing a winning tailgate—including advice from grilling/smoking extraordinaire Jimmy Ho on how to uplevel your outdoor cooking game. Ready, set, hut!

Whether you love, hate, or are indifferent to sports, there’s one aspect of game day we can all enjoy: the well-executed tailgate. While a game is usually the reason (or excuse), a tailgate seamlessly blends all the elements of a great party—food, drinks, games, the outdoors, and a shared cause. What’s not to love? Just don’t forget to bring 

 along to get your guests hyped for kickoff.

As the air turns cool and we start tuning in to ESPN2’s game coverage, we wanted to share some of our best tips for throwing a tailgate to cheer for. And remember, even if you’re planning on watching the game with the new 

 in your living room, there’s no reason why you can’t throw a pre-game tailgate in your driveway. In fact, we encourage it.

Imagine heading out to the field without a play in mind. It’s not going to go well. “I know this is very adult-ey, but you gotta plan,” said Austin-based grill/smoke master Jimmy Ho. “Have a checklist. And the reason why you want a checklist is because you should always over-prepare.” And he should know. Scroll through 

 and you can tell that Ho does a lot of thoughtful pre-planning in order to create his photo-worthy outdoor feasts.

Make a game plan.

Ho shared a few more things to consider for your pre-planning: “You want to have extra fuel, whether that’s charcoal, wood, or pulping. You don’t want to be caught needing extra fuel in the middle of cooking and then have to leave your food unattended while you go find more.”

As you’re planning your meals, consider how long things take to cook and your balance of high-maintenance food (which needs to be kept cool or hot) and low-maintenance food (which keeps well at room temperature.) “And always bring extra,” Ho said. “When you’re cooking things that take a lot of time to cook, like brisket, you need a plan B in case you run out. But if you run out of brisket, you won’t have time to cook another one, so bring easier meats to cook, like sausage.”

Bonus Tip: If you slept through cooler-packing 101, here’s a refresher: Drinks at the bottom, then a layer of ice, and finally: food. Pack it with as little air at the top as possible. And if you want to get drinks cold quickly, remember these three elements: ice, water, salt. Then swirl, wait, and enjoy.

Depending on where you live and in what part of the season you’re tailgating, the weather can vary widely. When it’s hot, make sure to create oases of shade with easy-to-assemble tents, water spritz bottles, and hand-held or battery-powered fans. For colder games, bring extra blankets and sweatshirts. And regardless of the weather, bring plenty of water to keep everyone fully hydrated.

Make it comfortable.

While most people stand at a tailgate, provide lots of seating options for eating and relaxation. Because, really, no one wants to have to ask Grandma to get up in order to get a drink from the cooler.

Is it even a tailgate if it’s not drenched in your team’s colors? Everything is in play—cups, plates, napkins, silverware, table cloths, streamers, banners, and more. Raise everyone's spirits with a dessert featuring a healthy dose of food coloring. Cupcakes designed to look like mini footballs? That's a win for everyone.

Make it festive.

To offer more drink options (beyond those that come in cans and bottles), you don’t have to bring your full home bar. Pre-mix drinks in jars and add them to the selection of other alcoholic beverages. You can do this with mocktails too. Just make sure that you clearly label what’s what. Note: this is also your moment to shine with a signature cocktail. Name it after your mascot, or take it as an opportunity for some good-natured ribbing of your opponent.

When we asked Jimmy Ho for his advice on making a great meal on the grill, the first thing he brought up was food safety. In addition to recommending wearing gloves so that you don’t cross-contaminate the food and bringing things to help keep cold food cool and hot food warm, he recommended getting a meat thermometer—but not just for safety reasons. “For the average Joe, getting a meat thermometer is important for both safety and tenderness reasons,” he said. “Pros often know when meat is done by feel or touch. But if you haven’t been doing it long enough, you might not know what the meat should feel like when it’s done. So if you have a thermometer, this will help make sure you’ve cooked the meat long enough, but also, from a tenderness perspective, not too much.”

Make it safe.

He also recommends giving yourself plenty of time to fully cook your meal. “I always think I know how long something will take to cook—and it always winds up taking longer,” he said.

Ho encourages bringing along a source of power, such as a generator or a power inverter for your car, because “At the very least, someone always needs to charge their phone.”

No matter how thoughtful you are about using reusable materials at your tailgate, you’re going to generate some trash. Rather than awkwardly hang a trash bag off the side of the table (which will inevitably end up on the ground, susceptible to bugs), bring two collapsible laundry hampers—one for trash and one for recycling—and line each with a trash bag.

We saved the best for last. Nothing gets everyone more pumped up for a game than music.

Make it fun.

 help create the ultimate mood for a tailgate. Just place them wherever it makes the most sense to get the best sound—and don’t worry if that’s in the direct sun or next to the cooler. They’re designed to hold the line against both heat 

Now, what to play? Create a collaborative playlist and fill it with your team’s fight songs, upbeat classics, tracks that bring you back to high school or college, and Jock Jams. Lots and lots of Jock Jams.

Or, to make it easier, check out ESPN’s collection of 

, featuring the “top hype up music of all time.” Each playlist covers a different genre, from pop, hip hop, and dance to country, rock, and Latin.

When it’s time for kickoff, don’t worry if you weren’t able to score tickets. Stream 

 of the game to your speaker via Bluetooth. If you’re closer to home and within range of your WiFi, you can find local sports coverage on 

, which is especially helpful if you don’t live in the same city as the team you’re rooting for.

And, to get everyone in the competitive spirit (and distract them while the brisket cooks just a little bit longer), bring along yard games like cornhole, ladder toss, and spikeball.

Football has been bringing people together for generations. And a tailgate is a fun, easy way for both casual and hardcore fans to connect. Win or lose, if you show up prepared with food, drinks, and great 

It’s College Football Season. Let’s Tailgate.

When we set out to collaborate with IKEA on the SYMFONISK Picture frame speaker, a flat speaker that’s also a piece of art, they were firm: it couldn’t be any thicker than 60 millimeters (about 2.36 inches). Find out how we created a panel speaker with sound that’s anything but flat.

At Sonos, we thoughtfully design each one of our speakers to look like a work of art. With the most recent addition to the SYMFONISK product range as part of our 

, we took our design philosophy to a new, more literal level. Of course, that’s the thrill in our collaboration with IKEA—finding innovative ways to create incredible-sounding speakers under the guise of traditional home furnishings.

After the success of the debut of SYMFONISK in 2019, which launched with table lamp and bookshelf speakers, we were enthusiastic to find even more unexpected ways of bringing sound into the home. We started by reviewing customer research, which told us that there are certain spaces in a home where some people feel that a traditional speaker just doesn’t “fit.” A variety of reasons were given for this, from not having enough counter space or wall outlets to technology not being a part of a particular space’s intended design aesthetic. With this in mind, the acoustic engineers at Sonos and the product designers at IKEA set out to answer a question: how do we hide a speaker in plain sight? During the joint ideation, the concept of a speaker that could be hung on the wall like a picture surfaced. And with that came a number of challenges, including, how to design a speaker with a thin enough profile to be hung on a wall. IKEA ran the numbers and came up with the maximum depth for such a product: 60 millimeters.

“The challenge with creating such a thin speaker is that it requires space to make sound,” said Sara Morris, Principal Product Manager at Sonos. “Because ultimately, a speaker creates sound by moving air. And the less space you have to move air, the more expensive it gets. So, we had to get creative.” Rather than daunting the engineers at Sonos, the space constraints only served to invigorate them.

At the beginning of development, the team had to acknowledge a seemingly obvious fact: people would place the picture frame speaker where they wanted a piece of art in their home, which is not necessarily where they would normally place a speaker. Chris Davies, Senior Director, Audio Engineering at Sonos explains, “With a conventional speaker, it's not too hard to envision where somebody will set it up. But when you've got something that's hanging on the wall, it's not the same decision process. It's like, there is a spot on the wall and I'm going to hang it there. And what you get out of it will be what you get out of it. So our need was to think about how we could make this product as flexible and functional as possible.”

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