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Sonos adds the Google Assistant via a free software update on Sonos in 8 more countries; Additional countries to follow.

Santa Barbara, Calif. – November 5, 2019 – Today Sonos (Nasdaq: SONO) brings the smart control of the Google Assistant to Sonos’ brilliant sound experience in 8 additional countries. As the first to bring multiple voice assistants to the same sound system, Sonos demonstrates the power of an open, multi-partner platform that prioritizes choice for customers. Use voice with the Google Assistant built-in to Sonos Move, Sonos One or Sonos Beam, or with a connected Google Home product to easily start a song, queue a TV show, check the weather, and control the smart home. The free software update is available today in Austria, Ireland, Italy, Mexico, Norway, Singapore, Spain and Switzerland with additional countries to follow on a rolling basis. The Google Assistant on Sonos is also available in the United States, UK, Germany, Canada, Australia, France, The Netherlands, Sweden and Denmark.

“We value freedom of choice, empowering listeners to choose what they want to listen to and how they want to control it. Adding voice, now with the Google Assistant, has made that control even easier,” said Patrick Spence, Sonos CEO. “We partnered with Google to build this integration from the ground up, layering in the best of the Google Assistant into the Sonos ecosystem of products and partners. We’re the first company to have two voice assistants working concurrently on the same system, a major milestone for the industry. We imagine a day where we’ll have multiple voice assistants operating concurrently on the same device.”

The Google Assistant is Sonos’ second built-in voice assistant. Customers on Sonos will have the ability to choose an assistant for each individual speaker, with multiple voice assistants on a single system. With the Google Assistant on Beam in the living room and Alexa on the Sonos One in the kitchen, start a song with the Google Assistant, ask Alexa what’s playing, and vice versa.

Not just music and TV, Sonos will support the Google Assistant’s top first party actions and features, including Continued Conversation, Broadcast mode, and the ability to choose a different voice for the assistant. Bringing the richness of the Google ecosystem and integration within the smart home, the Google Assistant on Sonos also includes more than one million actions from partner products. Additional features and actions will be available through ongoing updates, bringing even more to the Google Assistant experience on Sonos. At launch, customers will enjoy:

  • System control. Built from Sonos’ open platform of products and partners, start a song using AirPlay from Apple Music, ask the Google Assistant to go to the next track, and turn the volume down in the Sonos App. In addition, just one supported voice-enabled device allows for customers to request music or content to be played on other Sonos speakers in the system (Play:1, for example).
  • Music, news, and radio. Request and control with voice from a growing list of streaming services, including: Spotify, YouTube Music, Google Play Music, TIDAL, TuneIn and Deezer to start. Use voice to go to the next song, change the volume, or pause with all streaming services available on Sonos.
  • Easy control for TV with Sonos Beam. Turn on the TV with the Google Assistant using Beam’s HDMI ARC connection and CEC, switch from TV to music, and adjust the volume. Add a Chromecast Ultra to get additional features with voice for TV, including requesting specific shows or movies from streaming services.
  • Get answers, manage tasks and plans. Hear a daily brief, flight information or commute time, set alarms, timers, and pull up calendar appointments or get answers on weather, calculations, translations, sports, and more. This is all part of the Google ecosystem -- ask Google Assistant for directions and have them sent directly to an Android phone.
  • Connect with Smart Home. Ask the Google Assistant on Sonos to adjust the temperature or turn on the light. At this time, there are more than 200 million devices in homes globally that work with the Google Assistant now on Sonos.

About Sonos
Sonos (Nasdaq: SONO) is one of the world’s leading sound experience brands. As the inventor of multi-room wireless home audio, Sonos innovation helps the world listen better by giving people access to the content they love and allowing them to control it however they choose. Known for delivering an unparalleled sound experience, thoughtful home design aesthetic, simplicity of use and an open platform, Sonos makes the breadth of audio content available to anyone. Sonos is headquartered in Santa Barbara, California. Learn more at www.sonos.com.

About TC Acoustic
The exclusive regional distributor for Sonos and Klipsch, TC Acoustic has been the leading player in audio distribution since 1966. TC is one of the fastest growing and highly innovative lifestyle technology distributors in Singapore and rest of Asia. Currently TC Acoustic has about 500 distribution points across the region. TC Acoustic’s key brands have also garnered several awards from major tech media. Learn more at www.tcacoustic.asia.

For further enquiries, please contact:

Charmayne Lim
Communications Manager

TC Acoustic Pte Ltd
Email: charmayne@tcacoustic.com.sg
HP: 9475-0621