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Sonos is a leading American audio technology company that is best known for pioneering wireless multi-room audio systems, which make it easy for listeners to stream music and other content throughout their homes. The company continues to innovate, creating wireless speakers, home theatre systems, headphones, architectural components, and integrated home audio solutions that revolutionise how people listen and connect to sound.

Imagine being fully immersed in a film, feeling every explosion and whisper as if you were actually there in the scene. Or listening to your favourite artist's music and hearing every instrument as if you were in the recording studio. This level of immersion is made possible by Dolby Atmos, a revolutionary audio technology that takes listening experiences to new heights. Literally.

Keep reading to learn more about what Dolby Atmos is, how it differs from traditional surround sound, its applications in home cinema and music, and how you can bring this incredible sound experience into your own home with Sonos.

Dolby Atmos is an innovative spatial audio technology that allows engineers and artists to precisely place individual sounds in three-dimensional space to more accurately reflect how you experience sound in real life.

Introduced by Dolby Laboratories in 2012, Dolby Atmos marked a groundbreaking shift from traditional channel-based audio formats—such as 

—to an object-based audio format that incorporates overhead speakers for a sense of height.

Although Dolby Atmos originated in the cinema with the release of Pixar’s 

, it quickly made its way into homes and 

, redefining the way audiences experience entertainment, including films, music, and games.

Dolby Atmos vs. traditional surround sound

Dolby Atmos goes beyond traditional surround sound systems by adding a third dimension of sound: height. Instead of just having speakers around the room at ear level, Dolby Atmos introduces overhead speakers or upward-firing speakers that create a true three-dimensional soundscape.

 limits audio to a certain number of channels, usually five or seven, which you may see represented by a number like 

. Because every sound has to combine into a limited number of channels, compromises often have to be made in the audio mix. For example, a choice to emphasise the music in a scene could come at the expense of dialogue clarity.

Dolby Atmos frees sounds from these limited number of channels, allowing creators to treat each instrument, sound effect, or word of dialogue individually. Creators can precisely place and move up to 128 of these ‘audio objects’ within three-dimensional space for a more realistic and immersive sound experience. Helicopters will sound like they're flying above you, raindrops will sound like they’re falling from the sky, and overall you’ll experience so much more depth and dimension.

Animation of a 7.1.4 surround sound setup with Arc, Sub, and two Era 300 speakers

Dolby Atmos has become increasingly popular for home cinema experiences. By incorporating 

 or speakers with upward-firing drivers along with traditional surround sound setups, you can make your living room sound as good as an actual cinema. Imagine watching your favourite films with lifelike audio that envelops you from all directions.

To set up a Dolby Atmos home cinema system, you’ll need some specific equipment. Most importantly, you’ll need an AV receiver or 

. This soundbar features upward-firing speakers that can distribute height content around the room. The optimal setup would also include left and right rear surround speakers with height channels as well as a 

Just as virtual reality has revolutionised visual experiences, virtualised Dolby Atmos has transformed the soundscape for home cinema audio. Leveraging sophisticated audio processing algorithms, a soundbar like 

, can give the impression of overhead sound via simulated 

 without the need for actual ceiling or upward-firing speakers.

In addition to your sound system, you'll also need a streaming service and device, such as a TV, that supports Dolby Atmos content.

Dolby Atmos isn't just for fims. It also enhances your music listening. With Dolby Atmos Music, artists and producers can create immersive tracks that allow you to hear each instrument, vocal and sound effect with astonishing clarity and depth. It's like having a front-row seat at a live concert or being in the recording studio with your favourite musicians.

The number of artists and bands releasing music in Dolby Atmos increases each year, as the technology becomes more widely accessible. Learn more about how music is mixed in spatial audio in this post.

For a truly immersive music experience, you'll need a speaker or soundbar that supports Dolby Atmos Music, such as 

. You'll also need a subscription to a streaming service that offers Dolby Atmos Music tracks, such as Amazon Music or Apple Music.

White Sonos Beam placed under a television

A woman sitting in a chair while listening to music on a white Era 300

Bringing Dolby Atmos into your home is easier than you might think. First, you’ll need a Dolby Atmos-compatible speaker or soundbar, such as 

. In addition to the processing power required to decode Dolby Atmos content, the speaker you choose should also have an upward-firing driver to create the third dimension of height or the ability to render a virtualised 

If you’re only interested in Dolby Atmos Music, a standalone speaker like 

 can deliver that experience. To experience Dolby Atmos for films, shows, and games in addition to music, you’d want a soundbar that can connect to your TV via an 

 (A traditional optical connection does not offer the bandwidth required to transmit a format as sophisticated as Dolby Atmos).

Lastly, you’ll need Dolby Atmos-encoded content, which is typically available from popular media streaming platforms.

To fully enjoy the wonders of Dolby Atmos, you'll need access to content specifically mixed in this format. Fortunately, streaming services like Netflix, Disney+, Apple TV+, and Amazon Prime Video offer a growing library of films and TV shows with Dolby Atmos support. Additionally, music platforms such as Amazon Music and Apple Music provide a selection of songs in Dolby Atmos Music for an immersive musical experience.

You might be wondering if investing in a Dolby Atmos setup is worth it. The answer depends on your love for high-quality audio and immersive entertainment experiences. If you're passionate about films, gaming, or music and crave an unparalleled level of immersion, then Dolby Atmos is undoubtedly worth considering. The ability to hear sounds from all directions creates a sense of realism that traditional surround sound systems can't match. Plus, as more and more content is being mixed in spatial audio, a Dolby Atmos setup prepares you for the future of listening.

Sonos offers several options for experiencing Dolby Atmos at home.

Sonos Arc Ultra: The Ultimate Dolby Atmos Soundbar

 is a premium smart soundbar that delivers an immersive Dolby Atmos experience. With fourteen high-performance 

, including two upward-firing drivers, Arc Ultra creates a true three-dimensional soundscape that fills your room with breathtaking audio.

Sonos Beam (Gen 2): Powerful Soundbar for Virtualised Dolby Atmos

 is an excellent choice. Despite its compact size, this smart soundbar still packs a punch with its exceptional sound quality and support for virtualised Dolby Atmos.

Sonos Era 300: Breakthrough Dolby Atmos Speaker

 incorporates an upward-firing driver and is designed to deliver high-fidelity audio with precise placement and directionality. When you connect a pair of these speakers to Sonos Arc Ultra and Sub 4 as part of a surround sound setup, you get the optimal 7.1.4 Dolby Atmos experience.

, Sonos provides seamless compatibility and exceptional sound quality across its entire system of products.

Upgrade your audio setup today and unlock a whole new world of immersive entertainment with Sonos and Dolby Atmos

Note: Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories.

Family watching television with a black Sonos Arc Ultra

What Is Dolby Atmos? And How to Bring It Into Your Home

With Sub and Sub Mini, Sonos makes it easy to add pulse-pounding bass to your music, gaming, or home cinema setup. But what exactly is bass? What does a subwoofer do? And do you really even need one? Continue reading to find out.

Imagine the moments when you’ve been truly overwhelmed by sound—the rumble of an explosion in an action film, the beat dropping on your favourite song, or the subtle details of a faint whisper—and you can guarantee that bass played a part in that experience. Bass itself adds depth and power to your sound, while a dedicated bass speaker (also known as a subwoofer) helps deliver a richer, more balanced listening experience.

Adding the right subwoofer to your sound system can make music feel more detailed, films more immersive, and games more thrilling. In this beginner’s guide, we’ll guide you through the basics of bass, answer some of your most commonly asked questions, and help you find the subwoofer that’s best for your Sonos system.

Let’s start from the beginning. What is bass?

Bass is the low end of the sonic spectrum, stretching from the lower limits of human hearing at 20Hz up to around 100Hz. It’s the rumble you can feel in your chest when listening to music or watching films, like the deep rhythmic pulse of a reggae bassline or the hulking drone of a massive spaceship overhead.

Bass, and the low-frequency soundwaves that produce it, carry an immense amount of power. That’s why it moves you so viscerally, and why it can be heard from further away (or through walls and other surfaces) where higher frequencies get dulled and muffled.

But bass has always presented an age-old challenge to sound designers and engineers alike: Most people can’t accurately experience bass the way it was captured and recorded in the studio because it requires an equally powerful speaker to reproduce it. The solution? A subwoofer.

A subwoofer is a separate, dedicated bass speaker (or ‘woofer’) designed to focus solely on reproducing powerful bass sounds. By splitting the audio signals and sending the lowest frequencies to a subwoofer, you can experience deeper and more powerful bass, leaving your paired speakers to focus on mid and high frequencies, delivering a wider range of sound with 

. Both are designed specifically to handle bass frequencies, and also form the ‘.1’ in a 3.1 or 5.1 sound system. You can learn more about how to build a surround sound setup in our 

Person listening to Five paired with Sub 4 in a room with large windows

A standard two-channel speaker comfortably delivers the full range of sound down to 50Hz, but begins to lose power and clarity beyond this point. By offloading the lowest frequencies to a subwoofer, you can experience richer and bolder bass than you would with just a standalone speaker.

But adding a subwoofer doesn’t just help produce lower lows, it also allows you to experience higher highs. It lessens the load on the rest of your system so your speakers can focus on the frequencies above 50Hz—like the sound of a whistle or hiss of a snake—creating improved detail and less distortion in the mid and high-pitched frequencies. This means that a subwoofer doesn’t just benefit those who love high-intensity action films or bass-heavy electronic music, but instead balances and improves your overall listening experience.

Aren’t subwoofers big and boxy? Where should I place it?

Both Sub and Sub Mini are designed to deliver bold bass without standing out or taking up space. You can neatly tuck Sub under your couch or TV stand, while Sub Mini is designed to sound great no matter where you place it. They also connect wirelessly to your Sonos system, meaning that you can place them anywhere within reach of a power socket rather than having to worry about audio or Ethernet cables.

White Sub 4 and Era 300 on top of a credenza

Won’t a subwoofer shake the walls and floor?

While subwoofers are known for emitting so much power that they can shake pictures hanging on the wall, Sub and Sub Mini were specifically designed to minimise the vibrations associated with traditional subwoofers. The holes (aka ‘tunnels’) on both Sub and Sub Mini aren’t just for aesthetics, they house dual-facing woofers that help eliminate any unwanted rattling and shaking. So you can experience rich, bold bass without disturbing your neighbours.

Whichever setup you choose, you can customise the sound to your exact liking using the Sonos app. Precise 

 and volume controls allow you to set the level of bass to match your listening preferences and acoustic environment, making sure that your subwoofer works in perfect harmony with the rest of your system.

Person reading next to a bookcase with Sub Mini on the ground

If you live in a smaller space, like a flat, then we would recommend Sub Mini and pairing it with a compact 

. But if you have more space to play with and are looking for a more premium sound experience, then adding Sub to a powerful soundbar, like 

, is going to take your sound experience to new heights. You can even add a second Sub—yes, two Subs—to feel bass unlike ever before. (But this is a beginner’s guide, after all. More on that later.)

Like all Sonos products, both Sub and Sub Mini are easy to add to your existing 

 with a little help from the Sonos app. Just plug it into power, connect to WiFi, and the app-guided instructions will walk you through setup.

Bass is a vital part of sound, and a physical feeling as much as something we hear. Whether you’re after all-powerful bass or subtly sharper sound, adding a subwoofer like Sub or Sub Mini to your Sonos system can bring out the full range of experiences from your music, films and games, helping immerse you in them more powerfully than ever before.

The Beginner's Guide to Subwoofers & Bass for Home Audio

Quality products and services aren’t enough to set your business apart from the competition — the modern customer wants quality experiences. Filling your space with consistent sights, smells, and sounds helps amplify your brand and drive strong emotional connections to your business.

As a restaurant, retailer, hospitality, or fitness franchise owner, you know how integral sound is to establishing an atmosphere: the inviting hum of music that fills your locations, sets the mood, and helps customers connect with your brand in a more intimate, emotional manner. 

Now the question is: how do you get it right? Music streaming for businesses is more complex than it is for individuals. You’ve probably noticed difficulties in these key areas:

Each of these factors has a negative impact on your business through unexpected costs, reduced employee productivity, and, most importantly, indirectly by the experience you strive to provide to your patrons.

Streaming music for businesses — bring together company, customer, and culture

Music plays a significant role in creating consistent branding and fostering positive customer experiences. It sets the stage for your company and customers to form a deeper, emotional connection — ultimately enhancing customer loyalty and retention.

The impact of music on consumer decisions in restaurant selection and retail purchasing behavior is profound.  A two-part study of 550 shoppers found that the presence of music 

increases the amount of time and money spent

 by customers. These findings have been replicated across both the retail and hospitality industries.

So, whether you run a chain of luxury fashion stores or are looking to successfully scale a 

, creating a consistent sound experience within and across each location is the key to creating an atmosphere that drives more sales.


In the same breath, many businesses still treat music as an afterthought — relying on makeshift sound systems and playlists.

Sonos Era 300 black mounted on the wall in an office space

How businesses get caught up in the noise

Creating a consistent atmosphere is not as simple as setting up a few speakers and pressing play on your favorite music app. Not only can this lead to inconsistent customer experiences and reduce your ability to efficiently manage the sound of your brand, but the reduced foot traffic and sales can actually impact your bottom line.

Here are some of the key contributors to poor music streaming experiences for retail businesses and restaurants.

Inconsistent sound systems lead to inconsistent experiences

Inconsistencies in the atmosphere of a restaurant or retail store can be jarring for customers, who then don't know what to expect when they walk through your doors. Will the music be too loud for conversation? Does the tempo feel too rushed? Is there going to be any music at all?

These inconsistencies are typically the result of one of two things: businesses using different hardware setups across locations or locations not using the same music catalog and settings.

By now you’ve probably realized that the hardware you use in your business — 

 — are fundamental to the quality of your sound experience. Even the most meticulously curated playlist is going to fall flat for customers if the pieces aren’t integrated with the architecture.

Finding the right sound system is especially important for growing businesses. You may have a setup that works well for a flagship location, but how are you going to replicate that experience across two, five, or even a dozen different stores with different spatial constraints?

Managing a jury-rigged sound system may be sustainable for your first few locations, but it’s a lot more difficult to provide consistent sound beyond that.

Finding the right sound system is just step one. Once all the speakers are set up, you still need to find the right music. For most business owners it comes down to this question: What type of music are you going to play in your space — and which app will you use to stream it?

You have to consider whether you have the rights to the music you stream in your commercial space. Playing music in your place of business is different from listening to music in your home. Generally, playing music in retail, hospitality, and restaurant environments requires commercially licensed music.

Commercial music streaming services offer a turn-key solution for business owners by providing pre-licensed music that is legal to play in commercial spaces like retail stores and restaurants. Investing in a catalog of commercially-licensed music for your business means worry-free streaming across all your locations.

Sonos Radio album covers with sound waves

As your business expands, it's not just product and service quality that you need to maintain, but experiences as well. Creating a uniform atmosphere across locations is key, but to achieve this you need to be able to monitor and manage your sound.

If you run multiple retail stores or restaurants, you likely check in across your locations to ensure the quality and consistency of your products and services — whether it's the taste and presentation of your food to the packaging and product displays of your merchandise.


Well, you need to do the same for your music.


But with all the other things you have to manage, visiting each location to ensure the volume, playlists, and sound experience match is time-consuming.

An improvised setup not only disrupts the ambiance of your locations but can directly impact the customer’s experience by consuming valuable employee time. Instead of focusing on key tasks and providing the best customer service possible, your staff finds themselves running back and forth to manage the sound.

The best music streaming solutions for businesses alleviate your staff from the administrative burden of managing your brand’s sound — freeing them up to support your customers and provide a better experience.

So, now that you know about the common pitfalls of business music streaming, it’s time to learn how you can take control of your brand’s sound — whether you have five locations or 500.


Crafting this consistent brand experience across multiple locations might seem complicated, but it doesn’t have to be.

You need a unified music strategy where your hardware, music, and system work in harmony to provide consistent, quality sound. The best practices for curating playlists and music selection involve understanding your customer demographics, the desired atmosphere, and the brand image you wish to project.

Streamlining music management with a centralized platform is a game-changer. It eliminates inconsistencies, reduces the management hassle, and ensures a seamless brand experience across all your locations.

By now you’re aware that creating a complete sound experience for your business — one that drives purchases and keeps customers coming back — involves a lot more than just streaming music.

Sure, you need a catalog of commercially-licensed music to create the perfect vibe, but a lot more than music goes into maintaining and evolving a sound experience that amplifies your brand across multiple locations.

When selecting the sound solution for your business, be on the lookout for these four benefits:

You’re running a multi-location business, the last thing you need is to spend valuable time physically checking in on each store to ensure the sound is right.


A sound system with remote monitoring and management capabilities lets you check the current song, playlist, volume, and system health in each store through your computer or mobile device. If one of your locations is deviating from your brand standards, you can easily adjust the music or volume — from anywhere.

Remote monitoring and management

For most business owners, getting access to a catalog of music that can be legally played is priority one. You want access to licensed music from indie artists or top acts who can help define your brand sound.

But to provide that truly great ambiance that keeps customers coming back, you need a system that lets you limit access to only your most trusted employees and even gives you ultimate control over everything — from volume levels to start and stop times. The best part? You don’t need any technical experience.

Content access and system control

If you’re in the middle of a dinner rush or holiday sale and your sound system acts up, the last thing you need is an unresponsive support team. You’ve already spent time and money setting up the hardware and investing in a catalog of music, so why stop there?

Give yourself peace of mind with a complete sound service solution that can help you navigate issues with licensed content, hardware updates and repairs, and system support.

Premium product support

The sound experience in your stores is the result of three things: the hardware, the music, and the amount of control you have over both. Popular music streaming options provide the music, but they don’t give businesses the rest of the tools to create a truly great sound experience.

What's crucial is a solution that offers more than just music streaming — it should provide comprehensive control over your brand's sound.

The overall sound experience

Sonos Pro dashboard screen and yoga class with Sonos Five

With Sonos Pro, you have the power to customize and control the music in each of your locations from a centralized platform — bringing you the hardware, licensed content, and system control you need to create amazing sound experiences.

As the pioneer of multiroom audio, Sonos provides top-tier sound experiences that improve the vibrance and ambiance of any space. The speakers are also simple to 

, so you don’t need a high degree of technical expertise. Well, these Sonos products are now available in a packaged solution that helps integrate them into your business structures.

Sonos Pro lets you select from a catalog of commercially licensed content so you can find music that resonates with your brand. It integrates with Sonos Backgrounds, Soundtrack Your Brand, Mood, and other catalogs of music that are fully licensed for commercial use, so you can play your favorite genres worry-free.

With the Sonos Pro dashboard, you can schedule when and where music plays, and adjust volume levels to suit the time of day or atmosphere. These remote monitoring and management capabilities allow you to maintain consistency across all your locations, regardless of where they are situated.


What's more, Sonos Pro offers excellent customer support, helping you quickly resolve any issues and minimize downtime. You’ll also get a customer success manager to make sure the system meets your exact needs.

In essence, Sonos Pro is an end-to-end solution that amplifies your brand by delivering consistent, high-quality audio, access to commercially-licensed streaming services, and a dashboard to amplify the sound across all your business locations.

The modern customer's quest for quality experiences makes the need for a robust, business-centric music streaming service more critical than ever. By opting for 

, you can transform your business locations into captivating spaces that your customers love to visit, ultimately driving customer loyalty and boosting your bottom line. 

 with the premium business music streaming service today, and let your brand's sound echo in the hearts of your customers.

*Sonos Pro is only available in certain territories.

Sonos One white on a table with a person and a sign that says "The Future Belongs to the Brave"

Music Streaming for Businesses: How to Choose the Right Solution

If there’s one thing you’ll notice when stepping inside a 

, it’s the familiar, warm atmosphere — much like the restaurant’s original farmers’ market stand. Their secret? Sound. Sizzling veggies, chatting customers, and inviting music that meets the mood.


Sound is one of the biggest contributors to setting the tone of a space, and it’s exactly what Chaia is leveraging as it conquers one of its biggest challenges to date: How to keep growing without losing the friendly ambiance that it’s known for.

Since their market days, co-founders Bettina Stern and Suzanne Simon have successfully expanded their footprint to three locations.

“Our years selling at markets gave us a chance to slowly build our business and to figure out what worked,” says Bettina. “Selling at markets was up close and personal.”

This taught them the value of welcoming each and every customer. “From those early days at [the] market, we were able to differentiate ourselves, define our purpose and values early, and we’ve never strayed.”

A photo of a plate of three tacos at Chaia Tacos

A closeup photo of a row of overhead lamps above a seating area at Chaia Tacos

As Chaia has grown, it’s recreated that same personal, welcoming atmosphere at multiple storefronts. One of its most important tools in that effort has been Sonos Pro. With personalized, flexible, and quality music options at each restaurant, Chaia can ensure all of its guests feel welcome no matter where they visit.

The challenge: creating consistent ambience

Chaia already knows how to succeed as a farmers’ market stand and as a series of local shops, and now they’re 

 to grow throughout the DC-Maryland-Virginia region and beyond. As Chaia grows, they’ve been working to make the ambience they’re known for consistent in every location.

While Chaia values giving team members freedom over what music plays, they need to be sure that the music aligns with their values and brand, and will put a smile on customers’ faces. As Bettina explains, “We want to forge ahead into our next chapter of growth with all the good vibes intact.”

A photo of the open seating area for diners at Chaia Tacos

A closeup photo of a tray of a dozen tacos at Chaia Tacos

A photo of a table full of diners at Chaia Tacos with a black Sonos One mounted on the wall in the background

Chaia can set up their music and forget about it. They don’t need to worry about licensing or if the music will fit the ambiance. Plus, the user-friendly dashboard makes addressing any technical issues a breeze.

Juan Dromgoole, Chaia’s Director of Operations, says that “with a simple visit to the Sonos Pro dashboard we’ve been able to solve everything.” If anything does require further attention, Sonos’ excellent support team can take care of it.

He acknowledges that Sonos Pro has been able to provide excellent support through a dedicated Customer Success Manager (CSM) – ensuring any technical issues are quickly resolved. Within the dashboard, Chaia is able to effectively manage the music and ambiance. In case anything requires further attention, Chaia can rely on Sonos Pro's dedicated support team, giving them peace of mind and the freedom to focus on their business.

Most importantly, Sonos Pro lets Chaia’s team focus on their work. Its reliability combined with scheduling features means that they don’t need to constantly look after the music system. Juan noticed that “Our supervisors’ focus has shifted to running the floor rather than worrying about the music so much.”

By empowering employees to control the music and create the perfect ambiance with specially-curated stations, Chaia can keep the local flavor it's known for across every location.

What Is Dolby Atmos? And How to Bring It Into Your Home

The Beginner's Guide to Subwoofers & Bass for Home Audio

Music Streaming for Businesses: How to Choose the Right Solution

How Chaia Tacos uses Sonos Pro to succeed at scale

The Ultimate Guide to Sonos for Business and Commercial Use

How To Choose the Best Music for Every Retail Event

6 Tips for Creating A Better Retail Experience with Music

Create the Perfect Atmosphere in Your Restaurant with Music

How To Remotely Manage and Monitor Music in Your Retail Store

Background music for cafes: how to amplify your business and customer experience

How To Set Up a Music System in Your Retail Store

How Restaurants Can Use Music to Increase Customer Retention

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